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Third year presentation in college,this presentation is all about implementing our knowledge in International Business Management Course that we have studied in college last Spring Semester.
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LOGO
www.bluebunny.com
www.bluebunny.com
Team Members
Abdulfatah Khatan
Saeed Uthman
AbduljabarAhmed
www.bluebunny.com
1. Introduction
Contents
2. Entry Strategy
3. Social & Cultural Environment
4. Hofstede Model
6. Conclusion
5. Competitors
BLUE BUNNY is the largest family-owned and operated ice cream company in the United State.
Established in 1913
.
Today BLUE BUNNY ice cream has branches throughout all the 50 states of the United State of America. It also has branches in Mexico, Canada and other countries.
.
Introduction
www.bluebunny.com
Entry Strategy
Franchise is an authorization granted by a company to an individual or group enabling them to carry out specified commercial activities.
Requirements: Income Shop location & decoration Training
Company name
www.bluebunny.com
Language & Communication
Styles
Adoption
Social & Cultural Environment
www.bluebunny.com
Hofstede's Model:
Yemen USA Dimension
Strong Weak1. Power distance
Weak Very High2. Uncertainty avoidance
Collectivism Individualism3. Individualism vs. collectivism
Masculinity Femininity4. Masculinity vs. femininity
Long-term orientation short term orientation5. Long vs. short-term orientation
www.bluebunny.com
Competitors
Baskin Robbins
London
Nana
Snow cream
International Local
www.bluebunny.com
Conclusion
We advice Blue Bunny to use all the strategies mentioned in our presentation in order to be successful in Yemeni market.
Company name
www.bluebunny.com
LOGOMRTwww.Win2Farsi.com
www.bluebunny.com
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