LOGO

www.bluebunny.com

www.bluebunny.com

Team Members

Abdulfatah Khatan

Saeed Uthman

AbduljabarAhmed

www.bluebunny.com

1. Introduction

Contents

2. Entry Strategy

3. Social & Cultural Environment

4. Hofstede Model

6. Conclusion

5. Competitors

BLUE BUNNY is the largest family-owned and operated ice cream company in the United State.

Established in 1913

.

Today BLUE BUNNY ice cream has branches throughout all the 50 states of the United State of America. It also has branches in Mexico, Canada and other countries.

 . 

Introduction

www.bluebunny.com

Entry Strategy

Franchise is an authorization granted by a company to an individual or group enabling them to carry out specified commercial activities.

Requirements: Income Shop location & decoration Training

Company name

www.bluebunny.com

Language & Communication

Styles

Adoption

Social & Cultural Environment

www.bluebunny.com

Hofstede's Model:

Yemen USA Dimension

Strong Weak1. Power distance

Weak Very High2. Uncertainty avoidance

Collectivism Individualism3. Individualism vs. collectivism

Masculinity Femininity4. Masculinity vs. femininity

Long-term orientation short term orientation5. Long vs. short-term orientation

www.bluebunny.com

Competitors

Baskin Robbins

London

Nana

Snow cream

International Local

www.bluebunny.com

Conclusion

We advice Blue Bunny to use all the strategies mentioned in our presentation in order to be successful in Yemeni market.

Company name

www.bluebunny.com

LOGOMRTwww.Win2Farsi.com

www.bluebunny.com