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Clear Verve Marketing's presentation at Social Media University Milwaukee. Discusses the results of the Southeast Wisconsin Content Marketing Study and archetype theory to present a way to determine the best way to present an organization's content, whether online or offline.
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Integrating Traditional + Social Mediaotherwise known as
Not the expert
We were wrong
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If all you have is a hammer…
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A new way to think
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The Content Marketing Survey
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Who participated?
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Content marketing is HARD
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Where does the content go?
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It works!
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What should I say?
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12 Archetypes
Inno
cent
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Explorer
Mentor/sage
HeroOutlaw
Magician
Regular guy
Jester
Love
r
CaregiverCreatorRuler
The Utopians
The Change AgentsThe Connectors
The Controllers
The Utopians
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The Change Agents
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The Connectors
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The Controllers
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There is no formula
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Thank you!
262-796-9001 | Clearverve.com
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