Innovation and design as drivers of social change - what does it take?

Christian Bason, Director

Innovation and design as drivers of social change-what does it take?

Why do we need more public sector innovation?

“We haven’t got the money, so we’ve got to think!”

Ernest Rutherford

Value of public sector innovation

Productivity

Serviceexperience

Outcomes

Democracy

Co-creation

Co-productionProfessionalsproduce

Expertscreate

Two paradigm shifts?

Involving citizens is about creating ideas that have a better chance of working for them.

The systematic process of creating new publicpolicies and services with people, not for them.

Co-creation

Professional empathyExperiencing what citizens experience

New mode of knowledge

New meaning for adult mentally disabled

From a ”case” to being a person with a future

From digitally incompetent to digitally self-reliant

Rehearsing the futureDesign as driver of policy and service co-creation

Different kind of process

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

Herbert Simon (1968)

Design

ChallengingReimagining problems & opportunities

Human Understanding drivers of behaviour

ExperimentalPrototyping as a vehicle for learning

ConcreteVisualising to enable cross-cutting dialogues

The servicejourney...

...and pointsof pain.

Prototyping: Storyboard

Mapping system resources, current and potential, over time – to enable system redesign.

An approach that seeks to leverage all available resources to produce the best possible outcomes for citizens and society at the lowest possible cost.

Co-production

Services, regulations, benefits, etc.

Authority Citizens

Producing outcomes FOR…

Authorities

Citizen

Local community

Family / friends

Outcomes

Citizen + society

Producing outcomes WITH...

BusinessesNon-

governmental

organizations

What’s new?

Not a new phenomenon, but a new awareness

Policies and services do not ”arrive” in a vacuum

Fit with recipients’ experience and practices shapes outcomes

Other actors are always part of the picture

Three approaches to creating value through co-production

Redefine

www.tacsi.au.orgFind and build capacity

Facilitate

Platform

Traditional Co-production

Optimize Redefine

Help Invest in capacity

Authority Platform

1. New professional identities for public service staff: How to make the transition from ‘authority’ to ‘platform’?

2. Radical redesign of public systems: Everything could potentially change...

3. What is the role of public managers in a model of co-production?

Challenging public services

The leadership challenge

“My staff don’t question the new insights we gained from involving citizens. But they question the consequences for our organization”.

Public Manager

Policy Press2010

mind-lab.dk/en

christianbason