Innovate from the Heart

Are we all able to Listen to our

HeartS ?

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Empathy edge?

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BBC#documentary#on#the#human#mind#–#looking#at#the#differences#between#male#and#female#brains.#

The Mind in the Eyes Test

How empathetic are you?#

Professor Simon Baron-Cohen!

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Irritated

Thoughtful

Encouraging

Sympathetic

a

b

c

d

Thoughtful

uneasy

friendly

apologetic

dispirited

a

b

c

d

uneasy

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decisive

flirty

aghast

bored

a

b

c

d

decisive

convinced

flustered

desire

joking

a

b

c

d

desire

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“to see what everybody else has seen, and to think

what nobody else has thought.” Albert Szent-Gyorgyi

Become students of human behaviour#www.InvitroInnovation.com!

Become students of human behaviour#www.InvitroInnovation.com!

Observe don’t ask www.InvitroInnovation.com!

Empathy Map Customer Experience Map

Tools to be more HEART-centred www.InvitroInnovation.com!

Empathy map (developed by Scott Matthews of XPLANE)!

Customer experience map www.InvitroInnovation.com!

“Ge$ng'it'delivered'is'a'hassle.”'

2. ColoUr Exploration 3. Narrow brand

and choose colour

4. Purchase product and get advice

5. Paint preparation

7. CLEAN UP

6. Painting

The Painting Process

1. Need trigger

Taking a customer journey view rather than product view !open us up to new opportunities

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2 Key Pain Points

“Ge$ng'it'delivered'is'a'hassle.”'

2. ColoUr Exploration 3. Narrow brand

and choose colour

4. Purchase product and get advice

5. Paint preparation

7. CLEAN UP

6. Painting

The Painting Process

There is so much choice, Which colour is right for me?

I am not experienced in painting How can I learn quickly?

1. Need trigger

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“Ge$ng'it'delivered'is'a'hassle.”'

2. ColoUr Exploration 3. Narrow brand

and choose colour

4. Purchase product and get advice

5. Paint preparation

7. CLEAN UP

6. Painting

The Painting Process

There is so much choice, Which colour is right for me?

I am not experienced in painting How can I learn quickly and easily

1. Need trigger

Help consumers make more confident colour choices

Help WITH THE “HOW TO” OF PAINTING

2 Key Pain POINTS – 2 OPPORTUNITIES

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Brands are

product focused, putting innovation energy

in technical product improvements.!

The current retail space does not serve

the PAINTERS Colour choice or

“How to paint” needs.

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�1) Help consumers make more confident colour choices

2) Practical help in making painting easier

2 INNOVATION OPPORTUNITIES FROM THE HEART www.InvitroInnovation.com!

Worksheets Consumer Experience Mapping:

Step 1: Walk through the typical!consumer experience !Step 2: Identify Pain Points

1. NEED TRIGGER ___________________________________________________

2. EXPLORE/ RESEARCH ___________________________________________________

3. DECIDING / SHOPPING ___________________________________________________

4. PREPARING FOR CONSUMPTION ______________________________________________________

5. CONSUMPTION ______________________________________________________

6. CLEAN UP / POST CONSUMPTION ______________________________________________________

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Worksheets Consumer Experience Mapping:

Step 3: IDENTIFY INNOVATION !OPPORTUNITIES !

1. OPPORTUNITY ONE IDENTIFIED _____________________________________________________________________

IDEAS FOR OPPORTUNITY ONE 1. 2. 3.

2. OPPORTUNITY TWO IDENTIFIED _____________________________________________________________________

IDEAS FOR OPPORTUNITY TWO 1. 2. 3.

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Innovation is easier when we have A CHANGE OF

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