India entry marketing ppt for a US based music instruments retail brand guitar centre

Akshay BhaleraoAnkit PatilAnup PawaskarDivya SanilPriyanka Thaker

E-Biz 3

HISTORY Guitar Center is the

largest chain of musical instrument retailers in the USA

Founded in 1959 by Wayne Mitchell 223 stores across 43 states in USA Range of musical instruments ,recording

equipment and accessories Revenue of $ 2 Billion

WHAT WE SELL…

THERE IS MORE…

SEGMENTATION

Persona 1

Kenneth Rebello– 19 yr. old

Studying F.Y.B.A in St. Xavier's College Mumbai

Father is an Brigadier in the Indian Army

Kenneth is passionate about Rock Music and

planning to buy a 6 string Acoustic Electric Guitar.

Persona 2 Ronit Gill is 35 yr. old He is a music composer who plans to

upgrade his recording studio at Andheri, West

He has composed music for 15 films so far and bagged the Zee Cine award for Best Music in 2011

He plans to buy Microphones, Equalizers, Mixers and wireless systems for his studio

SEGMENTATION

Persona 3

Rohan Mujumdar is a Brand Manager at Nestle, Mumbai.

Earns 14 Lacs per annum Lives in Pali Hill, Bandra On weekends he is a drummer for a band named

Jazz-Sutra which performs at Blue Frog He is accompanied by his fellow band member

Kenny to checkout the drums available at Guitar Centre

SEGMENTATION

Persona 4

Palak Mehrotra (age 14) studies in Std. IX in Bombay Scottish High School, Mahim

Her father is a Neuro-surgeon at Hinduja Hospital ,Mumbai She wants to learn the Musical Keyboard as a weekend hobby. Her music teacher has recommended our store and she is going to buy

keyboard this weekend.

SEGMENTATION

DIFFERENTIATION

One stop store for all music related solutions

Renowned Brands under one roof Vintage Guitar collection Falsetto Fridays Online Musical training Maintenance of Musical instruments Expert advisors

LOCATION/AREA

South Mumbai

Kala Ghoda- Mumbai’s Premier art

district

Surrounded by Prominent landmarks

Annual art festival

TAGLINE

Musicophiles…Take a Note !

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