Inbound marketing RE/MAX Reno

Inbound Marketing

Bret L. Simmons, Ph.D.RE/MAX Realty Affiliates

May 30, 2012

Today’s Presentation

www.slideshare.net/BretLSimmons

Main Points Today

1. Inbound marketing and personal branding are huge opportunities

2. Being searchable and shareable is good for your business

3. Proper operating principles are the key to success

•Disclaimers•My background

Let me ask you• Website• Facebook (business/personal)• LinkedIn• Twitter• Blog• Pinterest

Let me ask you

•Search or social strategy?

•Results

Let me ask you

Why are you waiting?

Let me ask you

How do you sell real estate?

Brand ValueIf people don’t select you,

spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Brand Value

1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

Why You?Why Now?

New business card

www.namecheap.com

New business card

1. Associate your name and face with your value

2. Create content and connections that will get you indexed and ranked for your name and value

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

HUB

Inbound Marketing Examples

Tahoe Mountain SportsReno RealtyPhoenix Real Estate GuyCampo RenoThe Abbi AgencySurratt Law

More ExamplesAll of these are former studentsMy Time As MomProject SnowskateVicki’s Home Contracting HelpAtmosphere Dive Apparel Kristin StithTiffany BrownCory’s Lawn ServiceTough Motivation

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com

Bret.simmons@gmail.com(775) 336-9576