In digital space no one can hear you scream

In digital space no one can hear you scream.

Inbound Marketing 2014, 8th July 2014

John Watton | Director, Digital Marketing EMEA, Adobe | @jwatton

No one cares about your marketing

…as much as you do

@jwatton2

The average consumer is exposed to

30,000marketing messages per day.

Source: Mashable Email Infographic, Nov 2012

@jwatton

The average social post has a half-life of

18Source: SEOmoz blog, Feb 2013

mins@jwatton4

In the time it took you to read this sentence,

20 millionemails have been sent.

@jwatton

To be heard you need Automation

Segmentation is dead

Male30-40

FemaleHomeowner

College EducatedWith kids

Behaviour-based marketing

By Profile

By Preference

By Now?

@jwatton10

To be heard you need Maths

@jwatton11

Digital = Data

@jwatton12

To be heard you need Creativity

@jwatton14

GREAT marketing is all about CONFIDENCE

To have the confidence to Not talk about US Be HUMAN Pick a HOT issue Have a STRONG opinion Be CONTROVERSIAL Be INDEPENDENT Take a RISK Have some FUN

@jwatton

Click Baby Click

@jwatton16

Post box

@jwatton17

“The report of my death was an exaggeration”

- Mark Twain, telemarketing, direct mail, events, email etc. etc.

@jwatton20

To be heard YOU need to Transform

Art + ScienceThe NEW Marketer

@jwatton

Curiosity + Change + Risk= The Perfect Recruit

@jwatton27

4things you can actually do tomorrow

@jwatton28

1buy a piece of wearable tech

@jwatton29

2write a blog

@jwatton32

3Share like hell

@jwatton36

The Value Exchange

INSPIRE

INFORM

ACCESS

RELATE

FACILITATE

AMPLIFY

Source : 1000 heads

@jwatton37

4do the opposite

@jwatton38

What am I?

UK users

21 hrs

per week

(+1m in 2013)

@jwatton39

In digital space no one can hear you scream.

@jwatton41

Photo acknowledgements

http://www.moviedevil.com/images/bd/Q3GkV4xqsB.jpg Slide 3 : http://latestfunnypics.blogspot.co.uk/2012/01/kittens-and-puppies.html Slide 31 : http://glass-apps.org/google-glass Slide 32 : http

://www.makeuseof.com/tag/fitbit-flex-vs-jawbone-up-a-comparative-review/ Slide 38 :

http://www.utahpeoplespost.com/2014/05/scientists-create-living-organism-with-alien-dna/

http://www.sky.com/tv/show/alan-partridge/gallery/reasons-to-watch Slide 42 : http://www.strong-island.co.uk/2011/06/13/summer-at-the-big-screen-e-t/

@jwatton44

In digital space no one can hear you scream

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