Imc field work 2013 (sec a)

IMC Field Work On Promotional IMC Field Work On Promotional Strategy Of Different Brands Strategy Of Different Brands

Event Brief• Date : 23rd July 2013

• Venue : Orion Mall, Yashwantpur, Bangalore

• Team: 6 IBS Students

• Activity: IMC Field Work On Promotional Strategy Of Different Brands

• College: IBS Business School, Bangalore

The brand which we

focused upon is

“Jack & Jones”

Products:-

Bags Belts Casual trousers Jackets & Coats Polo Shirts Shoes Shirts T-Shirts Sunglasses

Heavy Discount.

Provide Comfort &Stylish Clothing.

All Range Of Clothing

The Advertisements Are

Always Done By Young

People & Not Celebs.

Current Sales at Jack & Jones – 70% OFF

End of Season Sale from Jack & Jones!!! Head to the

nearest Jack & Jones store to get Up to 70% OFF* before

anybody else.

In mall we found worst promotion of

OSIM company

As Human 3D Massage Chair

Products:-

Massage chairs Foot massagers Handheld massagers Eye massagers Head massagers Back massagers Sleep well Neck & shoulder Massager

While on the way for Orion mall we saw a shop

named “Helmet House”.

There were many brands like Studds, Steelbird,

Omega, Taj, Vega, etc.

But the problem here was the brands like Omega

and Classic though of high price range, the quality

of the product was not worth it.