I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

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Presentation I gave at Webcom Montreal on May 26, 2010.

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http://www.flickr.com/photos/pengrin/421065850/

i’m eating a bologna sandwich

...and other updates that should blow your mind.

I don’t get it

twitter |ˈtwitər|: noun a place where people talk about what they had for

lunch.

me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me

narcissists

escapists

http://www.flickr.com/photos/laughingsquid/420074166/

addicts

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

i do

http://www.flickr.com/photos/zagatbuzz/4133386602/

he might

m o s t businesses are tourists

community

when you type LOLwhen you actuallyLaugh Out Loud

usage of LOL while texting

We would love to start a conversation about crowdsourcing some great community ideas!Yesterday, 3:00pm

Random Company, Inc.randomcompany

telltale signs of tourism:

“these natives have quite the life! mañana, baby!”

“s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!”

“when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”

there’s

in them there tweets

subtext

“Eating a fennel salad with miso dressing. Nom nom.”

subtext“I care about my health, so I eat well.”

“I want my friends to admire my good eating habits.”“I would like to connect to other vegetarians.”

“Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9”

subtext“I would love more friends to come and join us.”

“I’m keeping track of where I go out and with who.”“Where I go and who I hang with may tell you a little

about who I am.”

Multiple tweets at multiple times of the day...

subtext“I’m lonely.”

“Hear me. Value me. Connect to me.”

“we are wired to connect”

Goleman

http://www.flickr.com/photos/darrenhester/3908285404/

reciprocalaltruism

Ridley

generosity = fittest

Norretranders

why (and what)

we sharehttp://www.flickr.com/photos/ryanr/142455033

random thoughts

http://www.flickr.com/photos/wynde/1394089355/

82%

76% articles/business essays

75% links to interesting subjects

69% positive feelings

74% personal photos (family, friends, self)

Articles most likely to be shared are:

emotionalpositivelengthier

awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

“people are more likely to share articles that they think will interest others ...not themselves”

connection reciprocalaltruism

generosity

http://www.flickr.com/photos/katie_made_me_do_it/4231581505/

76%posted

something highly personal

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".

Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about

terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing

in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got

engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

years. Relationship status.

wefeelfine.org

http://www.flickr.com/photos/hippie/2496096306/

Other12%

Considered deleting13%

Deleted it34%

Kept it41%

keep or delete?

66%kept on

some level

whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056

other15%

Don’t post39%

Post, tweet, fb + blog3%

Post, tweet & FB9%

Post + tweet11%Post location

23%

Geo-location (Foursquare/Gowalla/etc)

Other7%

No58%

Friends Only19%

Yes16%

Travel Plans (Tripit/Dopplr/etc)

49% 35%yes yes

Why people share where they are:

chance of connectionsfor personal record keeping

identity broadcastingincentives (badges)

social webSN’s more popular than email (67% - 65%)

stats from: Neilsen Mar09, Facebook public Statistics Jan10,

Women are more active in most SN’s (avg 53%)

Social networks are more popular than porn

Amount of time spent on FB increased 566% in 09

3.5 billion pieces of content shared each week

>500k FB Apps made by >1M developers

>100k iPhone apps, downloaded >2B times

FACEBOOK: >400 Million UsersTWITTER: >105 Million Users

FOURSQUARE: >1 Million Users

Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers.

Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And

yes...what I just had for lunch.

what we share?

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

http://www.flickr.com/photos/a2gemma/1448178195/

you should

sharehttp://www.flickr.com/photos/ryanr/142455033

connecthttp://www.flickr.com/photos/teointarifa/490408075/

Share and connect back and the generosity will be rewarded. I guarantee it.

Tara ‘missrogue’ Hunthorsepigcow@gmail.com@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue

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