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http://www.flickr.com/photos/pengrin/421065850/ i’m eating a bologna sandwich ...and other updates that should blow your mind.

I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

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Presentation I gave at Webcom Montreal on May 26, 2010.

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Page 1: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/pengrin/421065850/

i’m eating a bologna sandwich

...and other updates that should blow your mind.

Page 2: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

I don’t get it

Page 3: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

twitter |ˈtwitər|: noun a place where people talk about what they had for

lunch.

Page 4: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me

narcissists

Page 5: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

escapists

http://www.flickr.com/photos/laughingsquid/420074166/

Page 6: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

addicts

Page 7: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

Page 8: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

i do

Page 9: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/zagatbuzz/4133386602/

he might

Page 10: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

m o s t businesses are tourists

community

Page 11: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

when you type LOLwhen you actuallyLaugh Out Loud

usage of LOL while texting

Page 12: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

We would love to start a conversation about crowdsourcing some great community ideas!Yesterday, 3:00pm

Random Company, Inc.randomcompany

Page 13: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 14: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

telltale signs of tourism:

“these natives have quite the life! mañana, baby!”

“s/he spends her whole day socializing and having fun on twitter/facebook! wish I could get paid for that!”

“when you cut through all of the ‘inane babble’, there are some valuable posts on twitter.”

Page 15: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

there’s

in them there tweets

subtext

Page 16: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

“Eating a fennel salad with miso dressing. Nom nom.”

subtext“I care about my health, so I eat well.”

“I want my friends to admire my good eating habits.”“I would like to connect to other vegetarians.”

Page 17: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

“Meeting up with @friend123 and @friend321 (@Club Fun) http://4sq.com/8e78m9”

subtext“I would love more friends to come and join us.”

“I’m keeping track of where I go out and with who.”“Where I go and who I hang with may tell you a little

about who I am.”

Page 18: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Multiple tweets at multiple times of the day...

subtext“I’m lonely.”

“Hear me. Value me. Connect to me.”

Page 19: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 20: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

“we are wired to connect”

Goleman

Page 21: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/darrenhester/3908285404/

reciprocalaltruism

Ridley

Page 22: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

generosity = fittest

Norretranders

Page 23: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

why (and what)

we sharehttp://www.flickr.com/photos/ryanr/142455033

Page 24: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

random thoughts

http://www.flickr.com/photos/wynde/1394089355/

82%

Page 25: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

76% articles/business essays

75% links to interesting subjects

69% positive feelings

74% personal photos (family, friends, self)

Page 26: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Articles most likely to be shared are:

emotionalpositivelengthier

awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

Page 27: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

“people are more likely to share articles that they think will interest others ...not themselves”

Page 28: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

connection reciprocalaltruism

generosity

Page 29: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/katie_made_me_do_it/4231581505/

76%posted

something highly personal

Page 30: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".

Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about

terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing

in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got

engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

years. Relationship status.

Page 31: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

wefeelfine.org

Page 32: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 33: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 34: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 35: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 36: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/hippie/2496096306/

Page 37: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Other12%

Considered deleting13%

Deleted it34%

Kept it41%

keep or delete?

66%kept on

some level

Page 38: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056

Page 39: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

other15%

Don’t post39%

Post, tweet, fb + blog3%

Post, tweet & FB9%

Post + tweet11%Post location

23%

Geo-location (Foursquare/Gowalla/etc)

Other7%

No58%

Friends Only19%

Yes16%

Travel Plans (Tripit/Dopplr/etc)

49% 35%yes yes

Page 40: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Why people share where they are:

chance of connectionsfor personal record keeping

identity broadcastingincentives (badges)

Page 41: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 42: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

social webSN’s more popular than email (67% - 65%)

stats from: Neilsen Mar09, Facebook public Statistics Jan10,

Women are more active in most SN’s (avg 53%)

Social networks are more popular than porn

Amount of time spent on FB increased 566% in 09

3.5 billion pieces of content shared each week

>500k FB Apps made by >1M developers

>100k iPhone apps, downloaded >2B times

Page 43: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

FACEBOOK: >400 Million UsersTWITTER: >105 Million Users

FOURSQUARE: >1 Million Users

Page 44: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers.

Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And

yes...what I just had for lunch.

what we share?

Page 45: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

Page 46: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

http://www.flickr.com/photos/a2gemma/1448178195/

you should

Page 47: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

sharehttp://www.flickr.com/photos/ryanr/142455033

Page 48: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

connecthttp://www.flickr.com/photos/teointarifa/490408075/

Page 49: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 50: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Share and connect back and the generosity will be rewarded. I guarantee it.

Page 51: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind
Page 52: I'm Eating a Bologna Sandwich...and other updates that should blow your freakin mind

Tara ‘missrogue’ [email protected]@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue