If the product is free, you're the product

If the product is freeyou’re the product

MeMatt Hames

Content Strategist

Colgate

@mhames

linkedin.com/in/matthames

Overview

• Digital platforms – your use

• Goals of the social platforms

• Keep your identity & data safe

Digital Media•1.94 billion

•1.371 billion

•1.311 billion

•1 billion

•1 billion

•1 billion

•1 billion

•889 million

•700 million

•500million

•328 million

•321 million

To organize the world’s information and make

it universally accessible and useful

To capture and share the

world’s momentsgive people the power to share and make the world more open

and connected

To instantly connect people everywhere

to what’s most important to them

empower people to express themselves,

live in the moment, learn about the world, and have fun together.

“if the product is free, you are the

product”

Should you care?

• Social networking platforms ask people to status cast.

• What are you doing?

Office of Communications

Facebook

Two bits of advice

Own the first page on Google

• If you can own your spot on Google.

• You can do it for a brand.

• Explain to people how to do it.

Make a good password

• Complexity is good• Upper & lower case, special characters

• 15 characters is the “Gold Standard”

• Passphrase help – 4sN7ywtlaA2G+G

• Don’t share – use tools to share docs, etc

• Don’t reuse them on multiple sites

• Set your PC or Mac to lock after 5 mins of inactivity

How many of you use a lock screen or password on your phone?

a) Yes, I have a password or lock screen

b) No, I don’t

c) Huh?

Mobile Security

• Use a lock screen

• Use tracking app – preferably with remote wipe

• Back up mobile device

• Disable GPS for apps unless needed• Think carefully about GeoTagging photos