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6 words: identity, business, communication, processes, quality, costs - a brief description and art director's cut v01
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identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
communicationprocessesqualitycosts
art director‘s cutv01
identitybusiness
communication
präsentationkonsequentenglisch
verständlicherals
denglish
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
v.01
dieist
in , da sie so
ist, die alternativein
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
business
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
business
processes
are not assembly lines
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
business
processesquality
goes far beyond production
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
qualitycosts
all that costs…
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
business
quality
should process success!
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
business
fundamental principles are the same
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
businesscommunication
demand for professional support varies
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
businesscommunication
beyond product information
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identity
is much more than a logo
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
communication
quality
is eBusiness
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
is your business
identity
quality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
serious business!
identity
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
definition
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
CI
corporateculture
corporatebehaviour
corporatebehaviour
a mysterious omega?
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
CI
corporateculture
corporatebehaviour
corporatedesign
to be yourself is all that you can be
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
CI
corporateculture
corporatebehaviour
corporatedesign
behave yourself!
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
CI
corporateculture
corporatebehaviour
corporatedesign
create yourself!
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
corporateculture
corporatebehaviour
corporatedesign
today: identity based communication
CI
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
much communication
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
among department boards
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
among departments
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
among employees
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
businesscommunication
processes
among business
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
among customers
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
today: eBusiness networks
businesscommunication
processes
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
in digital ways
communicationprocessesquality
communicationprocessesquality
communicationprocessesquality
communicationprocessesquality
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
digital tools
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
digital documents
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
published on classic media channels
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
connected on social media channels
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
today: eBusiness architecture
communicationprocessesquality
communicationprocessesquality
communicationprocessesquality
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
goal controlling
communicationprocesses
costs
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
financials goals
identitybusiness
communicationprocessesqualitycosts
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
goals for customers
identitybusiness
communicationprocessesqualitycosts
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
goals for processes
identitybusiness
communicationprocessesqualitycosts
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
goals for innovation and learning
identitybusiness
communicationprocessesqualitycosts
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
innovationand
learningstatus
financestatus
customersstatus
processesstatus
weaknesses strengths
threads opportunities
weaknesses strengths
threads opportunities
weaknesses strengths
threads opportunities
weaknesses strengths
threads opportunities
swot-analysis
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
innovationand
learninggoals
financegoals
customersgoals
processesgoals
diversified definition of goals
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher eidentity © 2010 marc.rosenlöcher
communicationprocessesquality
communicationprocessesquality
communication
processesqualitycosts
today: eBusiness analysis & controlling
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
communicationprocessesqualitycosts
thanks for your time and interest!
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
communicationprocessesqualitycosts
about me…
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
communicationprocessesqualitycosts
14 years experienceart & creative direction
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
identitybusiness
communicationprocessesqualitycosts
10 years experiencemanagement, strategy & consulting
identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher
marc.rosenlöcher
https://www.xing.com/profile/Marc_Rosenloecher
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