Ida presentation for icco board meeting 2013 april

IDA and PR Business in Turkey

19 April 2013

Information about IDA

The positioning of the PR Industry - Turkey

Agencies

Employees

Client

Industry

Industry

8 Years Performance of IDA

9

Development / Improvement Areas

Core Strategies

What we have done/What we will do

What we have done/What we will do

• Developing Cooperations with TÜHİD (Turkish PR Association), KİD (Corporate Communications Association), EGD (Economy Journalists Association)

• YEKON membership (Creative Industries Council Association)• Planning to create Awards for Excellence in Communications…

Developing cooperations / joining forces in terms of stakeholder relations

What we have done/What we will do

• IDA Honour Awards for those who contributed to the profession• IDA anniversary dinner

Creating cooperation and celebration rituals that are unavoidable part of becoming a profession

• To benefit from Sponsorships and NGO Funds• The event committee works on projects which are subject to realize

revenue

Creating new financial resources

Thanksarins@bersay.com.tr