ICSM Seminar University Twente 260111

SEMINAR: HEY TWEET, FACE THE HYVE!An introduction to Hyves

ICSM Seminar 26 January 2011

Bron: STIR, juli 2010/ Elsevier

Very important for us: Average Daily Visitors

Source: comScore December 2010

aug-09

sep-09

okt-09 nov-09

dec-09

jan-10 feb-10 mar-10

apr-10

mei-10

jun-10 jul-10 aug-10

sep-10

okt-10 nov-10

dec-10

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Hyves

FACEBOOK.COM

LINKEDIN.COM

TWITTER.COM

Daily Unique Visitors & Time Spent per Month

3.372.000 / 208 min

1.356.000 / 78 min

378.000 / 18 min

339.000 / 20 min

Source: comScore, December 2010

Hyves in Numbers

10,9 million Hyvers / 9,2 million Dutch6 billion pageviews per month

8% of all time spent online in the Netherlands850.000 new photos uploaded per day

100 million photos viewed per day/ 1.150 per second 8 million chat messages per day570.000 status updates per day

Average age 31 years

Sources: comScore, STIR, Hyves – December 2010

Hyves Reaches over 50% of all Dutch people

Source: STIR, November 2010

Hyves Usage Drivers:– Communication– Sharing: Content & Status– Online Identity

Trend: Mobile!

Hyves Connects the Netherlands

OUR DIFFERENTIATORS:

LOCAL RELEVANCE

PERSONAL APPROACH

INNOVATIVE SERVICES

Hyves Connects the Netherlands: Sports

Hyves is Official

Community Partner

KNVB / NOC*NSF

Adding a social layer to sports

Hyves.tv: What are your friends watching?

Video + Social Layer • 1 mio clips per day• share, save, comment

Hyves Connects the Netherlands: Classifieds

Who is selling what?

Social Gaming

Now in the Netherlands: What’s Going On in NL?

www.hyves.nl/nu What is being talked about in Holland?

Hyves Connects the Netherlands: Payments

In cooperation with

• Unique system • Peer to Peer payments• No transaction costs• Easy, Simple, Secure• Also available outside Hyves (bars, cinema, food delivery)

“Pay your friends without knowing their bank account numbers”

Hyves Mobile: Free Calling/SMS with your Friends

Hyves is the 1st Social Network to offer:• High-end hand-set or Sim-Only (Post paid)• Low Pricing / Mobile Internet• Free calling/SMS with Hyves Mobile users (fair

use)

Marketing: Zwitsal Product Introduction

Co-creation: New Tea by Hyvers

• 25.000 new organ donors• Most effective instrument • 5% of budget, 46% of results

THE INTERNET IS CHANGING

THE FUTURE INTERNET IS

SOCIAL & MOBILE

Thank You!

marc@hyves.nlhttp://marcdevries.hyves.nl