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SEMINAR: HEY TWEET, FACE THE HYVE!An introduction to Hyves
ICSM Seminar 26 January 2011
Bron: STIR, juli 2010/ Elsevier
Very important for us: Average Daily Visitors
Source: comScore December 2010
aug-09
sep-09
okt-09 nov-09
dec-09
jan-10 feb-10 mar-10
apr-10
mei-10
jun-10 jul-10 aug-10
sep-10
okt-10 nov-10
dec-10
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Hyves
FACEBOOK.COM
LINKEDIN.COM
TWITTER.COM
Daily Unique Visitors & Time Spent per Month
3.372.000 / 208 min
1.356.000 / 78 min
378.000 / 18 min
339.000 / 20 min
Source: comScore, December 2010
Hyves in Numbers
10,9 million Hyvers / 9,2 million Dutch6 billion pageviews per month
8% of all time spent online in the Netherlands850.000 new photos uploaded per day
100 million photos viewed per day/ 1.150 per second 8 million chat messages per day570.000 status updates per day
Average age 31 years
Sources: comScore, STIR, Hyves – December 2010
Hyves Reaches over 50% of all Dutch people
Source: STIR, November 2010
Hyves Usage Drivers:– Communication– Sharing: Content & Status– Online Identity
Trend: Mobile!
Hyves Connects the Netherlands
OUR DIFFERENTIATORS:
LOCAL RELEVANCE
PERSONAL APPROACH
INNOVATIVE SERVICES
Hyves Connects the Netherlands: Sports
Hyves is Official
Community Partner
KNVB / NOC*NSF
Adding a social layer to sports
Hyves.tv: What are your friends watching?
Video + Social Layer • 1 mio clips per day• share, save, comment
Hyves Connects the Netherlands: Classifieds
Who is selling what?
Social Gaming
Now in the Netherlands: What’s Going On in NL?
www.hyves.nl/nu What is being talked about in Holland?
Hyves Connects the Netherlands: Payments
In cooperation with
• Unique system • Peer to Peer payments• No transaction costs• Easy, Simple, Secure• Also available outside Hyves (bars, cinema, food delivery)
“Pay your friends without knowing their bank account numbers”
Hyves Mobile: Free Calling/SMS with your Friends
Hyves is the 1st Social Network to offer:• High-end hand-set or Sim-Only (Post paid)• Low Pricing / Mobile Internet• Free calling/SMS with Hyves Mobile users (fair
use)
Marketing: Zwitsal Product Introduction
Co-creation: New Tea by Hyvers
• 25.000 new organ donors• Most effective instrument • 5% of budget, 46% of results
THE INTERNET IS CHANGING
THE FUTURE INTERNET IS
SOCIAL & MOBILE
