IAB rising stars vs standard IAB - phase 2

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Rising Stars vs. Standard IAB Phase 2 Study Results logistics 7 Ad Units 5 Publishers 4 Advertisers 5 Agencies 4 Ad Serving Partners 4 Million Impressions1 ad formats studied | publishers | advertisers Rising Stars IAB Standard Publishers Advertisers Portrait 300x250 Slider 728x90 Sidekick Billboard Filmstrip Pushdown (not tested)2 ad formats studied | publishers | advertisers Agencies Ad Serving Analytics Partners3 standard iab interactivity metrics Standard Interaction Metricsthe percent of users who purposely enter the frame of an ad formore than 0.5 secondsUniversal Interaction Ratethe average amount of time users spent on the adUniversal Interaction Time4 standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 5 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe6 rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T7 rising stars | sidekick 300x600 | Jeep Jeep | Expanded8 rising stars | slider 970x90CollapsedExpanded AXE9 rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep10 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T11 universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9%12 universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds13 universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X14 universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X15 Heatmaps standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 17 standard iab | 300x250 heatmaps300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 18 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe19 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe20 rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T21 rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T22 rising stars | sidekick 300x600 | Jeep Jeep | Expanded23 rising stars | sidekick heatmaps 300x600 | Jeep Jeep | Expanded24 rising stars | slider 970x90CollapsedExpanded AXE25 rising stars | slider heatmaps 970x90CollapsedExpanded AXE26 rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep27 rising stars | portrait heatmaps 300x1050 300x1050 Westin Hotels Jeep28 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T29 rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T30

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