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In Humanizing Big Data for Insights & Actions, Powerhouse Factories argues that a mirror reflection of big data is the consumer's digital persona. Brands have many choices as to how they look at a consumer's digital persona and what they do with this view. Data comes to us faster than ever, in more ways than ever. It can impact marketing, merchandising, operations and more but how should brands move forward in a world where "data is people?"
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