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Hiring, Engaging and Leveraging Employees…while avoiding potential catastrophes
The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
Social media can help in all stages of marketing, self-promotion, public relations, employee recruitment and customer service:
◦ research
◦ strategic planning
◦ implementation
◦ evaluation
◦ Learn what people are saying about you
◦ Create buzz for events & campaigns
◦ Increase brand exposure
◦ Identify and recruit prospects & candidates
◦ Find new opportunities and customers
◦ Support your products and services
◦ Improve your search engine visibility
◦ Gain competitive intelligence
◦ Get your message out fast
◦ Retain clients by establishing a personal relationship
◦ Be an industry leader – not a follower
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Social Media for Background Checks
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Social Media to Recruit
Association of National Advertisers Study 2009
51% of companies fear that social media could be detrimental to employee productivity
49% of companies fear that employees use of social media could damage their reputation
80% of executives view social media as a liability
◦ Less than 1 in 3 businesses have a social media policy
◦ Less than 1 in 10 businesses have conducted social media training
1. All Out Ban
2. Embrace Wisely
1. Leaks of Confidential Information
2. Network Security
3. Embarrassing Employee Actions
4. Ownership of Content
1. New Marketing and Hiring Channel
2. Improved Customer Service
3. Better Internal and External Communications
4. Transparent Brand Image
1. Don’t ban it…
3. Embrace!
2. Don’t ignore it…
4. Engage!
Create a Wise Use Policy, to engage effectively. Social media is too great an opportunity to miss because of restrictive company policies, or by burying your head in the sand and pretending it doesn’t exist.
ENCOURAGE employees to embrace social media
EXPLAIN that employees are responsible for everything that they publish on social networks both professional and personal
EXPLICITLY forbid the revealing of confidential company information and any actions that could be considered unprofessional or insulting to your customers, colleagues and social connections.
Employees should
conduct themselves
as they do at work
across all social
networks, whether
personal or
professional.
Post a job to Linkedin for $195.00
Be found on Linkedin’s job boards
Promote the job to people in your network
Larger corporations may want to consider LinkeinTalent Advantage, which gives HR departments access to all Linkedinmembers.
Use your company or personal Twitter to notify your network
Get ReTweeted by friends and colleagues in your network
Remember to use hashtags #hiring #job #jobs
Use Twitter Searches to find potential candidates
Build relationships so they’re ready when you need them
Be transparent & honest
Participate by enabling and feeding the conversation
Word of Mouth peer-to-peer discussions are more influentialthan the mass media
1. Define your company’s social media goals: increase sales, improve customer service, decrease staffing & training costs
2. Define the Threats: Security Breach, Intellectual Property, Reputation Damage
3. Create a Wise Use Policy& Engage employees
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