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This image-heavy, text-light presentation touches on how The Globe and Mail used technology to get people the news quickly in 19th & 20th century. The second half looks at how people are reading The Globe and Mail in the 21st with a focus on iPhone and iPad engagement. Presented to Code Meets Print Toronto on October 21, 2013
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Craig Saila | Twitter: @saila#CMPTO | October 21, 2013
How we read when
Scarcity
Speed
Scarcity
Speed
Scarcity+
The news you need when you want it
The news you need when you want it
Desktop web
Mobile web
Mobile web is strong with shareable
content
iPhone app
Alerts keep loyal readers engaged by providing an
essential service
iPad app
tl;dr?“How BlackBerry blew it: The inside story”
•7,000 words•805,000+ reads in 22 days•34% reads happened 3 days after the story was published
2%5%
17%
20%
57%
InternalDirectReferralSocialSearch
1.6 million daily readers of The Globe’s content*
*Combines weekday newspaper readers and ComScore web visitors
For one-third of Globe Unlimited subscribers
The Globe and Mailis not a printed newspaper
Speed
Scarcity+
Service
Availability+
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