How vertical search can generate revenue and drive traffic for publishers

TM

Online traffic generation and revenue growth from vertical search

Andy Black AD:SAUCE July 22nd 2008

ablack@convera.com

Search as a Service

Save time

Save money

Reduce risk

Focus on core competence

Adapt faster

Easy to use

Self-service Benefit from Convera’s expertise

Rapid Deployment Templates

Integrated Ad Server

Reporting and analytics

Build a Virtual Team

Have a global delivery model

Generate new revenues

Minimize the impact of rapid changes in technology

making search customised for specific communities

• Make a search scope (white list) for a specific community

• Control crawl and spider (editorial control)

• Search scope continuously evolving (editorial control)

• Community involvement

• Bookmarks improve search experience

• Categorization of search results (editorial control)

• Integrate proprietary content and databases

• Control over results list ranking• relevance, freshness, popularity

• Community specific knowledge resources• heart attack = myocardial infarction

create a superior search experience

• Wikipedia Entry

• Surfing Magazine

• Van Morrison Web Site

• GCSE Physics

• Educational resources

• Professional Accountancy

• Personal Home Page

• Laser wavelength meter

• Wavelength calibration

• Spectrometer wavelengths

• Laser diodes

• Measurement of wavelength

• Wavelength glossary of terms

Google Results “Search Optics” Results

Search for ‘wavelength’

Traffic driving tools

revenue opportunities

get inside the daily workflow of your community

thank you

Contact

Andy Black

ablack@convera.com

TM

Thank you

Andy Black AD:SAUCE July 22nd 2008

ablack@convera.com