How to use LinkedIn to boost your personal brand

How to use LinkedIn to Boost your Personal Branding

Walter Lim

I WILL NOT BE SPRINKLING ANY FAIRY DUST

Myth #1

LinkedIn is only helpful if I am looking for a job.

Adapted from HubSpot

Lead Generation via LinkedIn

Myth #2

If I update my profile, everyone in my network will

be notified.

Adapted from HubSpot

Myth #3

I can only connect with someone I know well.

Adapted from HubSpot

Myth #4

There are secret features that get unlocked when you hit

500 connections.

Adapted from HubSpot

Myth #5

Accepting invitations from people I don’t know well will

open me up to spam.

Adapted from HubSpot

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

Myth #6

I can only message people I am personally connected to.

Adapted from HubSpot

Myth #6

I can only message people I am personally connected to.

You can message people in the same group as you, or send them an InMail if you are a premium user.

Myth #7

I should only post content about my company and

industry.

Adapted from HubSpot

LinkedInis the

number one professional

network

http://www.jeffbullas.com/2015/03/06/3-reasons-linkedin-invitations-get-ignored/

CEOs Prefer LinkedIn

http://www.netimperative.com/2015/05/ceos-prefer-twitter-and-linked-in-to-facebook/

https://www.linkedin.com/pulse/linkedin-pulse-powerful-effective-lead-generation-how-tos-cortes

Anatomy of a Good LinkedIn Profile

Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job

Anatomy of a Good LinkedIn Profile

Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job

Anatomy of a Good LinkedIn Profile

Via http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job

Example of My LinkedIn Profile

Include Keywords in Headlines

Use bullet points to highlight competencies

Focus on achievements and include numbers

Highlight relevant “CCA”s

Don’t forget your contact

Make it SEO Friendly

• Use the keywords that you want associated with you.• Cut and paste into a world cloud generator to check.

Claim Your Custom URL• Online brand name • Consistent across social channels • Use company or product brand name

Connect with Right People• Colleagues and

Bosses (current and ex)

• Clients, suppliers, distributors, partners

• Prospects and influencers

• Friends and family• Alumni associates

Make It Personal and Relevant

List Skills and Endorsements

List Skills and Endorsements

LinkedIn members who list their skills receive 13 times

more profile views than those who don’t.

Join and Create LinkedIn Groups

• Join groups related to your business

• Connect with thought leaders

• Message group members

Engage with LinkedIn Network

• Like/comment on their posts (or engaged posts)

• Share their LinkedIn posts on your profile• Congratulate or like their new jobs/

anniversaries

You can also comment or like or share a post which your friend engaged with.

We love to be liked!

• Establish thought leadership

• How To’s, Trends, News, Insights

• Share on other social networks

• Experiment!

Write and Publish on Pulse

Guts of a Good Article

Pick an interesting and relevant image

Choose a title that attracts attention

Include interesting facts and figures in your article.

Provide real value to your readers (not pseudo-marketing spiel)

Include a “calling card” to generate leads from your article.

Track Performance of Articles

Learn Who Your Readers Are

Connect/Engage Advocates

LinkedIn Pulse Influencers

• Movers and shakers

• Divided into specialties

• High number of followers

• Useful to follow

LinkedIn Pulse Channels

• Topical in nature

• Useful to garner insights and ideas

• Get featured if you can!

Do NOT do the following…

• Add somebody on LinkedIn just to immediately send sales message

• Write advertising or sales copy on Pulse disguised as helpful articles

• Promote yourself focus on your prospects!• Forget to reciprocate with a like or comment

Connect With Me

walter@coolerinsights.comcoolerinsights.comFacebook.com/coolinsightsTwitter/Instagram: @coolinsights

Linkedin.com/in/coolinsights