How To Take Control Of Your Twitter Account

Take

Control

Of Your

Twitter

Account

Without

Tweeting

@GerryMoran

@GerryMoran

Preview Summary

Many business professionals, sales executives, small & large businesses need to take a

step back from their Tweeting (well, some need to take a step forward and do a little

more) to figure out how to do more with their account without hitting the send button.

I want to provide you a quick read to help you take control of your Twitter account without

Tweeting.

If you like this slide deck, you might also find my social media and marketing coaching

blog enjoyable. Check out MarketingThink.com and let me know think!

Thank you for your interest!

Gerry Moran

Manage your Twutter.

@GerryMoran

Organize Your Feed Chaos With Lists

Understand how to use lists to manage the fire hose-like feed

Sample Of @MariSmith’s Lists

Customers

Prospects

Thought Leaders

Network

Support

Niche topics

Coworkers

Media

Publications

Self-promotion

Friends

Family

@GerryMoran

Get your lists together.

@GerryMoran

Position Yourself With Lists

Make a good impression by naming and describing lists

1

2

3

4

5

Sample Of @TedCoine’s lists

We call could

learn from how

Ted Coine runs

his listing

strategy

@GerryMoran

Get smart with competitive intelligence.

@GerryMoran

Check Out Your Competition

Review others’ lists and followers for to peek under the hood

Followers of Followers

Tweets

Lists

Lists

Following

Work on YOUR packaging.

@GerryMoran

Use All Of Twitter’s Background

Maximize your profile page estate to make a visual impact

Add your own background with informative graphics in the profile pic area

Add even for information by creating a custom background

@GerryMoran

Get a new picture. Your old one is scary..

@GerryMoran

Improve Your Profile Picture

Grab a friend, a smartphone, zoom in close and click away!

No pets, hats, eggs or girlfriends!

@GerryMoran

Your Twitter a bio a little old?

@GerryMoran

Take Time For A ‘Bio’ Break? Fix your Twitter bio to be found and better position yourself

Make your bio work harder for your brand by noting what

you do and how you can help the reader by using keyword

Users with a link to a blog or LInkedIn, etc. have over 22

times more power followers than without. | HubSpot

@GerryMoran

Get on the right list.

@GerryMoran

Use A Twitter List Directory Jumpstart your follower count by using list directories

http://twittertoolsbook.com/twitter-directories/

@GerryMoran

WHO ARE YOU FOLLOWING?

Get your right followers.

@GerryMoran

Fine-tune Your Follow Strategy

Here is a rinse & repeat follow strategy for you!

Remove inactive users

Follow relevant

Twitter users

Follow people who

mention you

Initiate a touch

when situation

presents

Rinse and repeat

@GerryMoran

Take care of the bots in your life.

@GerryMoran

Eliminate Following Bots

Stop following bots and non-contributing network members

Bots usually have egg

profile pics.

Bots usually don’t

Tweet or if they do, it’s

nonsense.

Bots usually don’t have

a bio.

Bots usually don’t

favorite Tweets or have

lists.

Bots usually don’t

Tweet or haven’t in

months.

Some bots say their a

bot in their bio.

Get your listening plan together.

@GerryMoran

Listen Carefully

Be a stalker first and then a talker

Go to

search.twitter.com

and enter a hashtag,

keyword, phrase or

handle

1

2

3

Create a

search and

save it

@GerryMoran

Amplify your presence.

@GerryMoran

Amplify Your Account!

Adjust all of your touch points to integrate your handle

Use your Twitter handle as your signature in blog posts, LinkedIn

messages, email signatures, etc.

@GerryMoran

What’s your next step?

@GerryMoran

Your Next Steps

1. Create lists to manage the message clutter

2. Name your lists in a way to positively position yourself

3. Check out your competitor’s Twitter account

4. Work on your Twitter packaging

5. Take a new Twitter profile pic

6. Rewrite your bio

7. Do the right things to get listed

8. Follow the right followers

9. Get rid of the bots and useless accounts

10. Get your listening plan together

11. Amplify your account

12. Contact Gerry Moran at 215-817-4085 to get a free social media assessment

@GerryMoran

Thanks!

@GerryMoran

gerry.moran@marketingthink.com

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Social Media And Marketing Coaching Blog