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Many business professionals, sales executives, small & large businesses need to take a step back from their Tweeting (well, some need to take a step forward and do a little more) to figure out how to do more with their account without hitting the send button. I want to provide you a quick read to help you take control of your Twitter account without Tweeting. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com and let me know think! Thank you for your interest! @GerryMoran
Citation preview
Take
Control
Of Your
Account
Without
Tweeting
@GerryMoran
@GerryMoran
Preview Summary
Many business professionals, sales executives, small & large businesses need to take a
step back from their Tweeting (well, some need to take a step forward and do a little
more) to figure out how to do more with their account without hitting the send button.
I want to provide you a quick read to help you take control of your Twitter account without
Tweeting.
If you like this slide deck, you might also find my social media and marketing coaching
blog enjoyable. Check out MarketingThink.com and let me know think!
Thank you for your interest!
Gerry Moran
Manage your Twutter.
@GerryMoran
Organize Your Feed Chaos With Lists
Understand how to use lists to manage the fire hose-like feed
Sample Of @MariSmith’s Lists
Customers
Prospects
Thought Leaders
Network
Support
Niche topics
Coworkers
Media
Publications
Self-promotion
Friends
Family
@GerryMoran
Get your lists together.
@GerryMoran
Position Yourself With Lists
Make a good impression by naming and describing lists
1
2
3
4
5
Sample Of @TedCoine’s lists
We call could
learn from how
Ted Coine runs
his listing
strategy
@GerryMoran
Get smart with competitive intelligence.
@GerryMoran
Check Out Your Competition
Review others’ lists and followers for to peek under the hood
Followers of Followers
Tweets
Lists
Lists
Following
Work on YOUR packaging.
@GerryMoran
Use All Of Twitter’s Background
Maximize your profile page estate to make a visual impact
Add your own background with informative graphics in the profile pic area
Add even for information by creating a custom background
@GerryMoran
Get a new picture. Your old one is scary..
@GerryMoran
Improve Your Profile Picture
Grab a friend, a smartphone, zoom in close and click away!
No pets, hats, eggs or girlfriends!
@GerryMoran
Your Twitter a bio a little old?
@GerryMoran
Take Time For A ‘Bio’ Break? Fix your Twitter bio to be found and better position yourself
Make your bio work harder for your brand by noting what
you do and how you can help the reader by using keyword
Users with a link to a blog or LInkedIn, etc. have over 22
times more power followers than without. | HubSpot
@GerryMoran
Get on the right list.
@GerryMoran
Use A Twitter List Directory Jumpstart your follower count by using list directories
http://twittertoolsbook.com/twitter-directories/
@GerryMoran
WHO ARE YOU FOLLOWING?
Get your right followers.
@GerryMoran
Fine-tune Your Follow Strategy
Here is a rinse & repeat follow strategy for you!
Remove inactive users
Follow relevant
Twitter users
Follow people who
mention you
Initiate a touch
when situation
presents
Rinse and repeat
@GerryMoran
Take care of the bots in your life.
@GerryMoran
Eliminate Following Bots
Stop following bots and non-contributing network members
Bots usually have egg
profile pics.
Bots usually don’t
Tweet or if they do, it’s
nonsense.
Bots usually don’t have
a bio.
Bots usually don’t
favorite Tweets or have
lists.
Bots usually don’t
Tweet or haven’t in
months.
Some bots say their a
bot in their bio.
Get your listening plan together.
@GerryMoran
Listen Carefully
Be a stalker first and then a talker
Go to
search.twitter.com
and enter a hashtag,
keyword, phrase or
handle
1
2
3
Create a
search and
save it
@GerryMoran
Amplify your presence.
@GerryMoran
Amplify Your Account!
Adjust all of your touch points to integrate your handle
Use your Twitter handle as your signature in blog posts, LinkedIn
messages, email signatures, etc.
@GerryMoran
What’s your next step?
@GerryMoran
Your Next Steps
1. Create lists to manage the message clutter
2. Name your lists in a way to positively position yourself
3. Check out your competitor’s Twitter account
4. Work on your Twitter packaging
5. Take a new Twitter profile pic
6. Rewrite your bio
7. Do the right things to get listed
8. Follow the right followers
9. Get rid of the bots and useless accounts
10. Get your listening plan together
11. Amplify your account
12. Contact Gerry Moran at 215-817-4085 to get a free social media assessment
@GerryMoran
Thanks!
@GerryMoran
MarketingThink.com
Social Media And Marketing Coaching Blog
