How to simplify your business and unlock additional streams of revenue? Develop product - service...

Maja Todorovic

How to simplify your business and unlock additional streams of

revenue?Develop product-service system

So, you sell products..

…and you re struggling with never ending storage problems?

Unpractical and expensive shipment costs? And you always have the urge to change your supplier

because the current one is so unreliable?

Then you might need to reinvent your business model!

Developing a product- service system (PSS) might be just the way to go to tackle some

of the problems mentioned earlier.

Why product-service systems are so interesting, creative, innovative and

actually can give your business totally

different image revamp and take it to a whole new level?!

Economy strives towards increasing global material welfare and consumption, while completely neglecting negative Impacts on the natural resources. 

consumer demands the latest innovative product – companies in never ending race who will faster deliver new product

– society doesn’t have capable mechanisms to deal with such amounts of disposed waste!

VICIOUS CYCLE

It’s time to put the brake on the typical way of TECHNOLOGICALinnovation and adjust it in such a way that instead of new products it delivers new business models and opportunities to reduce negative environmental impacts of products. 

such new business models

additional streams of revenue!

help unlocking

what I mean by that?

Up to recently, product’s added value was created through production process that transformed extracted, raw materials into products. 

Today, added product value is delivered through technological enhancement, design innovation,

functionality and usability of the product – everything that improves user’s experience. 

And service is seen as a vehicle in providing additional value: service that can extend product itself.

So, how you can apply simple changes in your

business model and transform it into PSS?

#1 Rent or lease your products

instead of selling them.

#2 Offer product related services like maintenance plan and take responsibility for product disposal

at the end of its life cycle.

Benefits of such approach:

1. Some people don’t like to be tight down by their possessions, but still enjoy in using and experiencing things. For you, that means MORE customers!

2. Fewer products are needed – less storage demand!

3. PSS enables extending the life of the product - less frequent purchasing demands!

4. Attaching additional value to a product, (refurbishing or upgrading) enables steady flow of revenues.

5. Increased positive customer experience.

6. Great opportunity for green marketing strategy. 

7. A competitive advantage on the market.

IT’S MINE!

This simple sentence still declares the over engraved false need in our consciousness for ownership. 

YOUR CHALLENGE…to educate your consumers to make a shift in their

habitual behavior from buying products to buying services and system solutions and how that  have a potential to minimize the environmental impacts of over consumption. 

LET’S SHARE!

The ultimate successful PSS encourages:

- joy in using and experiencing things, rather then bother with maintaining them,

- multiple streams of revenue,-closing materials cycles,- reducing consumption,

- less waste.

SOME INTERESTING EXAMPLES

A service providing complete package for office needs. Clients only pay for the periods in which they use the service.www.multiburo.be

Virtual office

Renting wedding dresses

Instead of buying expensive wedding dress, customers can rent their dream dress for a very affordable price. www.renttherunway.com has developed PSS where besides selling, offers the opportunity for renting wedding dresses. There can be also found all accompanied accessories for special occasions.

Do YOU want to reinvent your business model and unlock additional streams

of revenue?

CONTACT US TODAY!

We help clients to develop and implement strategies in order to accelerate their innovation process in the

realm of sustainability – from re-designing business operations to designing new products and services.

WWW.GREENESIGNIT.COM

E-MAIL: MTODOGREEN@GMAIL.COM