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Ellis Jones Social Impact. Practice overview.
Social Impact.
Social thinking
Every business strategy starts with a goal and a pathway. The Social Thinking model enables companies to identify, assess and pursue opportunities to create social and business value.
It answers the questions ‘where do we start’ and ‘how do we get there?’
PEOPLE
Employees Customers
Stakeholders
ASSETS
Facilities Fleet
Equipment
OUTPUTS
Products Services Actions
PROCESSES
Systems Policies
CAPITAL
Investments Procurement
CONTEXT
Social Economic
Environmental
“ Make the combined creation of social and economic value a risk management and growth strategy for your organisation.”
Making social impact a business growth strategy begins with mapping a company’s particular assets and competencies against the market economic conditions it is facing and social needs it is well placed to address.
It requires a strategy and a plan for risk, structure, KPIs, timeframes and resourcing.
Every business we have worked with is very good at what it does. We evolve systems and strategies so the company applies competencies assets to do new things in new places very well.
And, because we know the dynamics of change, we inspire confidence in your leadership and provide steadfast support to your team.
We work with you to:
— Place purpose in strategic planning — Apply shared value principles in
product and service development — Extend lean thinking to
Social Thinking
Strategy
Research & measurement
Every business has a positive social impact. To measure it is to understand it and make a better society a business growth opportunity. We conduct the research and establish the metrics you need to make confident decisions and track impacts:
— Social Thinking to know where to look and what to measure — Social impact measurement to define risk and opportunity — Metrics to establish benchmarks and measure impacts — Research as Engagement to garner insight and
co-create outcomes with partners — Stakeholder engagement to broaden measurement reach
and capability while establishing important relationships
Developing and implementing integrated research, engagement and impact metrics for Victoria’s leading cemeteries trust in a diverse stakeholder environment at a pivotal moment in the evolution of the organisation and the sector. The project is seeing Victorians contribute to their contemporary and future cemeteries experience.
Ellis Jones has developed masterclass training and workshops for Australian companies including PwC & Suncorp.
Shared value training
Shared value is the natural evolution of business strategy and CSR. It demands different perspectives, new competencies and cross-disciplinary teams working together across business functions. It requires adaptation.
For companies, governments and social sector organisations we provide training tailored to market, operational and strategic context:
— Coaching and on-call advice for board members and executives — Introductory training for executives and teams — Masterclasses for lead practitioners
Partnerships
Imagine having access to insights and consumer markets that could transform your business. Imagine recasting your relationship with consumers and stakeholders to one defined by shared purpose and trust. This is the power of partnerships based on shared value.
The great challenges of our time can only be solved with multi-stakeholder partnerships. From research and advocacy to innovation, they are lead instruments in business growth and social impact.
We facilitate:
— Partnership identification, assessment and management — Initiation of partnerships to achieve shared value — Communication to build relationships and achieve shared goals — Success measurement and business improvement
Purpose branding
Great companies know that brand meaning and experience can be a powerful force for behavioural change. When purpose is at the centre of identity strategy and activation, people unite with the company in creating a better society. At the same time, consumers are more comfortable with a profit motive and are likely to pay a premium for products and services (Nielsen, 2014).
Social purpose is now fundamental to competitive brand strategy. Using our unique methodologies, we develop:
— Brand perception and social context research — Brand identity and activation strategy — Authentic brand narrative and communication — Advocacy with partners, stakeholders and consumers
“Ellis Jones immediately saw the wider scope and potential of the Impromy program, working with us to develop a strategy that helped the brand achieve its health and wellbeing goals and maximise its commercial potential.” — Dusty Stringer, Probiotec General Manager, Sales & Marketing
Helping Bupa to develop a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and health impacts while delivering returns to the business.
New perspectives, world’s best competencies and relentless optimism.
Ellis Jones is a shared value enterprise. We augment our competencies in business strategy, research and communications with investment in behavioural research, collaboration and social enterprise. We measure everything we do.
P I O N E E R I N G B U S I N E S S - L E D S O C I A L I M PAC T.In 2011, Ellis Jones established the Shared Value Project - it is now the peak practice organisation for shared value in Australia with major member companies and partnership with the global Shared Value Initiative. We are also a core contributor to the theory and practice of the Shared Value Initiative .
14/28 down street, collingwood 3066 melbourne, australia
+61 (3) 9416 0046
info@ellisjones.com.au
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twitter.com/ellisjoneslive
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social impact. market research.marketing & pr. brand identity. social media. design & web.
ellisjones.com.au+61 (03) 9416 0046tw. @ellisjoneslive
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