How to launch anything

WELCOME TO HOW TO LAUNCH

ANYTHING

“Launching Anything is

Like Taking an Epic Trip”

how to launch

Anythingpresented by jonathan mead

the missionLearn the

framework for successfully

launching AND the character traits

of a successful launcher

Hi, I’m JONATHAN MEAD

I’ve been a key advisor in several dozen

launches and have successfully done five

and six figure launches.

‣ Courageous

‣ Observant

‣ Curious

‣ Tenacious

Successful launcher traits

The successful launcher is

above all open and

curious

Launching is a lot like

convincing other pioneers

to take a trip with you

they don’t care much

about how they get

there

they just want to

know if you can take

them where they’re going

Just remember the five

launching commandments

Commandment one

You must build excitement and suspense

Commandment two

You must know where you’re going and

demonstrate that to others

Commandment three

You must tell a story others want to be a part of

Commandment four

You must give people quick wins that demonstrate

your skills

Commandment five

You must make a compelling offer and

create stakes

Okay… so, how do

you actually do it?

stage one:

Planning

get clear on who you’re

serving

set a date and get

accountability

create margin and

decide what you won’t do

craft the story

why does this trip matter?

What’s the core transformation?

stage two:

Prelaunch

in most cases, you’ll want

to build a launch

sequence

1. intrigue 2. trust 3. commitment 4. results 5. the offer

Key steps

each step is a piece of the

launch, leading up to them taking the

“trip” with you

prelaunch warmup

offer

stage three:

Midlaunch

key 1: promote

and don’t hold back

key 2: answer

questions and

objections

key 3: be ready

for surprises

stage four:

Postlaunch

keep your promises

surprise and

delight

say thank you

what are the five commandments?

Review

What area do you

most need to work

on?

what’s one thing you can do to improve?

case study!

Trailblazer

‣ 2,000 person interest list

‣ $70k gross sales

‣ 90-day launch period

‣ five part video sequence

Quick stats

someone stuck in a job they

hate and don’t know what

their offer to the world is

Future Trailblazer

started preparing in oct 2011 and launched in

jan 2012

remember the launch

sequence? !

i’m going to share the launch

steps now

1. excitement:

Movie-style trailer

2. Proof:

Case study with Eric Grey

3. commitment:

Contest

4. results:

Offer to the world video

5. offer:

Webinar with stakes

the trailblazer

offer

Join me and i’ll personally guide you

to making at least $1,000 doing what you

love in the next six months, or we’ll give

you all your money back plus $100

Promise

$497 or six payments of

$97

Price

private members only forum and

twice a month group

mentorship from yours truly

Community

six core modules or monthly

missions with case studies,

checklists and video training

Content

Behind the scenes master class on how I make over $10k

per month in passive income

Bonuses

Building Buzz with Affiliates

showed affiliates

the trailer and got them

to buy into the story

gave them tons of

resources

held an affiliate

contest

offered to do joint

webinars with bigger

affiliates

answer these five golden

questions

Your homework

who do you want

to take on your trip?

where are you taking

them?

why does it matter?

how did it all get

started?

what’s the core transformation?

want more? !

download the

resource kit

LAUNCHANYTHINGKIT.COM

final thoughts

A poem, by me