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Here's a step-by-step guide to launching your product or service. Includes a detailed case study of how I launched my product and made over $70k in sales.
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WELCOME TO HOW TO LAUNCH
ANYTHING
“Launching Anything is
Like Taking an Epic Trip”
how to launch
Anythingpresented by jonathan mead
the missionLearn the
framework for successfully
launching AND the character traits
of a successful launcher
Hi, I’m JONATHAN MEAD
I’ve been a key advisor in several dozen
launches and have successfully done five
and six figure launches.
‣ Courageous
‣ Observant
‣ Curious
‣ Tenacious
Successful launcher traits
The successful launcher is
above all open and
curious
Launching is a lot like
convincing other pioneers
to take a trip with you
they don’t care much
about how they get
there
they just want to
know if you can take
them where they’re going
Just remember the five
launching commandments
Commandment one
You must build excitement and suspense
Commandment two
You must know where you’re going and
demonstrate that to others
Commandment three
You must tell a story others want to be a part of
Commandment four
You must give people quick wins that demonstrate
your skills
Commandment five
You must make a compelling offer and
create stakes
Okay… so, how do
you actually do it?
stage one:
Planning
get clear on who you’re
serving
set a date and get
accountability
create margin and
decide what you won’t do
craft the story
why does this trip matter?
What’s the core transformation?
stage two:
Prelaunch
in most cases, you’ll want
to build a launch
sequence
1. intrigue 2. trust 3. commitment 4. results 5. the offer
Key steps
each step is a piece of the
launch, leading up to them taking the
“trip” with you
prelaunch warmup
offer
stage three:
Midlaunch
key 1: promote
and don’t hold back
key 2: answer
questions and
objections
key 3: be ready
for surprises
stage four:
Postlaunch
keep your promises
surprise and
delight
say thank you
what are the five commandments?
Review
What area do you
most need to work
on?
what’s one thing you can do to improve?
case study!
Trailblazer
‣ 2,000 person interest list
‣ $70k gross sales
‣ 90-day launch period
‣ five part video sequence
Quick stats
someone stuck in a job they
hate and don’t know what
their offer to the world is
Future Trailblazer
started preparing in oct 2011 and launched in
jan 2012
remember the launch
sequence? !
i’m going to share the launch
steps now
1. excitement:
Movie-style trailer
2. Proof:
Case study with Eric Grey
3. commitment:
Contest
4. results:
Offer to the world video
5. offer:
Webinar with stakes
the trailblazer
offer
Join me and i’ll personally guide you
to making at least $1,000 doing what you
love in the next six months, or we’ll give
you all your money back plus $100
Promise
$497 or six payments of
$97
Price
private members only forum and
twice a month group
mentorship from yours truly
Community
six core modules or monthly
missions with case studies,
checklists and video training
Content
Behind the scenes master class on how I make over $10k
per month in passive income
Bonuses
Building Buzz with Affiliates
showed affiliates
the trailer and got them
to buy into the story
gave them tons of
resources
held an affiliate
contest
offered to do joint
webinars with bigger
affiliates
answer these five golden
questions
Your homework
who do you want
to take on your trip?
where are you taking
them?
why does it matter?
how did it all get
started?
what’s the core transformation?
want more? !
download the
resource kit
LAUNCHANYTHINGKIT.COM
final thoughts
A poem, by me