How to Grow Your Small Business Using Inbound Marketing In 2011

Starting Shortly

“What gets us into trouble is not

what we don't know it's what we

know for sure that just ain't so.”

• -- Mark Twain

How To Grow Your Business

Brian Halligan

@bhalligan

HubSpot

Who Moved My Customers?

7 Step Hyper-Growth Plan

Great Example

Entrepreneur Economics

What’s HubSpot?

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

The Market Is Here Now

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

7

Transformation

7 Step Hyper-Growth Plan

Step 1

Step 2

Step 3

• 8 Marketing Tips From An Olympic

Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 4

Step 5

• Valuable

• Easy

• Prominent

• Action Oriented

Step 6

Step 7

Modern Marketing “Machine”

GraderBlog IM.com SEOPaid $$

HubSpot Landing Page

Leads

Qualified

Leads

Demos / Customers

Social

Un-Qualified

Leads

Scoring

Nurturing

Did not buy

Great Example

Entrepreneur Economics

1950 - 2000 2000 - 2050

Opportunity

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1955

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2009

Who Is HubSpot?

28

0

500

1000

1500

2000

2500

1. Industry Standard

2. It Works

3. Thought Leaders

Thank You!

“If you wait until there is another case study in your industry, you will be too late”

- Seth Godin