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Mouneet Mehta explains the importance of having a strong web / online presence for any organization that wants to grow in today's internet age. This is a presentation created for the Business Excellence training Program of Life School in March 2011.
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Business Excellence
How to grow your business using the
power of the
Internet?
Primary Use:Getting Relevant and Right
information at the click of a button.
2 Billion search hits on Google
- EVERYDAY
India ranks 4th
in the list of countries with Highest Internet Users
Having 81 Million users
Source: www.internetworldstats.com
Rate at which the internet users are growing in India is
1520% each year
What are these people doing on the Internet
?
Most people use the internet for
convenience.
Convenience in finding information
about anything
& everything
The biggest challenge a human being faces today is the challenge to
choose between options.
Making a choice to arrive at the
RIGHT DECISIONabout a Product or a Service.
How do I buy a Music System or a Laptop?
New technology DEMANDS newer ways to communicate.
I can either go from store to storeOr I can just Click!
Internet presence of your organization can be the most
economical and effective way to
REACH OUT to millions of users who may be in need
of your products or services.
What do you NEED to have anONLINE PRESENCE?
1. a GREAT Website
Hence, Internet is not a passive experience, but its a
SHARED EXPERIENCE.
People take DECISIONS based on what they see, what others share with them.
Your website can be your greatest marketing tool
which can replace an entire team of people.
Costs LifeNewspaper Ads: Lakhs 1 dayHoardings: Lakhs 1 monthTelevision Ads: Crores a few secondsBanners & Posters: Mostly illegal a few days
Lets compare our advertising efforts and cost to that of Internet Presence.
"Half the money I spend on advertising is wasted,
the trouble is, I don't know which half ”
– John Wanamaker
You+
Internet
Millions of prospects
How can you create a GREAT WEBSITE?
Websites are not just text and images..
We need to keep theUSER
in mind.
Rich content Ease of use User Experience Updated Content Employee sharing Inbound links
A Great Website should be able to
EDUCATE and ENLIGHTEN
Users shouldWANT TO
share it with others.
These others would in turn share it with more others.
Easy to RememberDOMAIN NAME
www.lifeschool.co.in
Hosting on a FAST SERVER
Upgradeable as per future needs.
Examples of websites from various category of businesses.
• Beautiful Photos of Jewellery
• Gold Rate
• Choose – Click – Gift
• Products
• Events – Awards, Fashion Shows, Offers.
• Collection – Premium Products
• Store Locator
• Order Status
Jewellery
Jewellery• Promos with price mentioned (Rs. 999/-)
• Shop Online
• Invest Online – Schemes, Payment Options, Enrol, Account, FAQs.
• Wedding Planner
• Jewelogy – Cuts, Colors, Clarity, Carat Weight
• Knowledge Base
• Tips – Dos and Dont’s of wearing and caring for your Jewellery
• Search
• And the basics –About us, contact us, etc.
Retail / Distributor – Music Systems• Products / Brands
• Knowledge Base
• Help me to choose the right system as per Room, Budget, Quality,
Performance, Output, etc.
• Accesories Suggestion – People who bought this also bought this accesory.
• Buy Online
• Service / Online Support
• Testimonials
• And the basics..
Construction
• Beautiful pictures of landscapes, 3D views of the buildings.
• Amenities
• Floor Plan
• Location Map
• Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc.
• Completed Projects
• What to look for in a home?
Construction
• Awards
• Blog
• Finance Guide
• Testimonials
• And the basics..
What do you NEED to have anONLINE PRESENCE?
2. Email and Email based Marketing
3. Social Media
Do More with Less
Do More
More awarenessMore prospectsMore revenueMore referrals
More follow upsMore feedbacks
More communicationMore convenience
With Less
Less cost of reaching outLess efforts to reach outLess waste of resources
Marketing through Internet is:
InexpensiveMeasurable
TargetedRelevantEfficient
AuthenticConvenient
Global
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