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LOST LEADSALLUVIO
ALLUVIO
KEY STAFF
CLINT BROWN, CEO
HALEY KIESER, PROCESS ENGINEER
Alluvio’s team is full of recovering perfectionists who are obsessed with the flow of things.
ALLUVIO
Alluvio uses a systematic approach to make an organization’s workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.
1. PAST PURCHASERS
ALLUVIO
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
▸ 1. Ask to join email list
▸ 2. Post Purchase Emails
▸ 3. Follow up campaign
▸ 4. Loyalty Club
ALLUVIO
▸ 5. Surprise discount to return
▸ 6. Remind customer of earned points or discounts
▸ 7. Say thank you
▸ 8. Let them know you miss them
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
ALLUVIO
▸ 9. Send reminders
▸ 10. Ask for feedback
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
2. ABANDONED SHOPPING CARTS
ALLUVIO
HOW TO GET ABANDONED CARTS TO BUY
▸ 1. Include a reminder of limited inventory
▸ 2. Offer limited time discount
▸ 3. Include short & sweet survey
▸ 4. Use visuals of what was in the cart
▸ 5. Include links to cart
ALLUVIO
▸ 6. Offer to help
▸ 7. Reminder of advantages: free shipping, ratings, etc.
▸ 8. Let them know how long you will hold their cart
HOW TO GET ABANDONED CARTS TO BUY
3. CONFERENCE NETWORKING
4. SOCIAL MEDIA FOLLOWERS
ALLUVIO
BENEFITS OF SOCIAL RETARGETING
▸ 1. Increase opportunities for conversion
▸ 2. Staying top-of-mind for prospects
▸ 3. Improved traffic and web conversions
▸ 4. Increase brand awareness
▸ 5. Boost email marketing campaigns
5. THEIR SPAM FOLDER
ALLUVIO
HOW TO AVOID THE SPAM FOLDER
▸ 1. Use of words
▸ 2. Attachments
▸ 3. Cleanliness
▸ 4. Maintain your score
▸ 5. Get on their safe list
6. YOUR SPAM FOLDER
ALLUVIO
HOW TO KEEP LEADS OUT OF YOUR SPAM
▸ 1. Regularly check your spam folder
▸ 2. Add leads in communication to your safe list
▸ 3. Use filters
7. BOTTOM OF YOUR FUNNEL
ALLUVIO
WHY AREN’T THEY BUYING?
▸ 1. No clear call to action
▸ 2. Asked incorrectly
▸ 3. Selling the wrong product
▸ 4. Infrequent contact
▸ 5. Too much contact
▸ 6. Unrelevant content
8. NEW EMAIL ADDRESS
ALLUVIO
BE PROACTIVE
▸ 1. Progressive profiling
▸ 2. Lead scoring
9. INBOX: ON VACATION
ALLUVIO
WHILE THEY ARE AWAY
▸ Task 1
▸ Reminder to review out of office replies
▸ Make note of data in email - store with your leads contact info
▸ Task 2
▸ Alerts you when your lead is back in the office
▸ Reach out with more personal email
10. SEA OF EMAILS
ALLUVIO
CREATE A SYSTEM
▸ 1. Utilize contact web forms
▸ 2. Implement inbox management system
▸ 3. Flag important messages for follow-up
▸ 4. Create automated follow up campaign
QUESTIONS?
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