LOST LEADSALLUVIO

ALLUVIO

KEY STAFF

CLINT BROWN, CEO

HALEY KIESER, PROCESS ENGINEER

Alluvio’s team is full of recovering perfectionists who are obsessed with the flow of things.

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Alluvio uses a systematic approach to make an organization’s workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.

1. PAST PURCHASERS

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HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN

▸ 1. Ask to join email list

▸ 2. Post Purchase Emails

▸ 3. Follow up campaign

▸ 4. Loyalty Club

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▸ 5. Surprise discount to return

▸ 6. Remind customer of earned points or discounts

▸ 7. Say thank you

▸ 8. Let them know you miss them

HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN

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▸ 9. Send reminders

▸ 10. Ask for feedback

HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN

2. ABANDONED SHOPPING CARTS

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HOW TO GET ABANDONED CARTS TO BUY

▸ 1. Include a reminder of limited inventory

▸ 2. Offer limited time discount

▸ 3. Include short & sweet survey

▸ 4. Use visuals of what was in the cart

▸ 5. Include links to cart

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▸ 6. Offer to help

▸ 7. Reminder of advantages: free shipping, ratings, etc.

▸ 8. Let them know how long you will hold their cart

HOW TO GET ABANDONED CARTS TO BUY

3. CONFERENCE NETWORKING

4. SOCIAL MEDIA FOLLOWERS

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BENEFITS OF SOCIAL RETARGETING

▸ 1. Increase opportunities for conversion

▸ 2. Staying top-of-mind for prospects

▸ 3. Improved traffic and web conversions

▸ 4. Increase brand awareness

▸ 5. Boost email marketing campaigns

5. THEIR SPAM FOLDER

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HOW TO AVOID THE SPAM FOLDER

▸ 1. Use of words

▸ 2. Attachments

▸ 3. Cleanliness

▸ 4. Maintain your score

▸ 5. Get on their safe list

6. YOUR SPAM FOLDER

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HOW TO KEEP LEADS OUT OF YOUR SPAM

▸ 1. Regularly check your spam folder

▸ 2. Add leads in communication to your safe list

▸ 3. Use filters

7. BOTTOM OF YOUR FUNNEL

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WHY AREN’T THEY BUYING?

▸ 1. No clear call to action

▸ 2. Asked incorrectly

▸ 3. Selling the wrong product

▸ 4. Infrequent contact

▸ 5. Too much contact

▸ 6. Unrelevant content

8. NEW EMAIL ADDRESS

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BE PROACTIVE

▸ 1. Progressive profiling

▸ 2. Lead scoring

9. INBOX: ON VACATION

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WHILE THEY ARE AWAY

▸ Task 1

▸ Reminder to review out of office replies

▸ Make note of data in email - store with your leads contact info

▸ Task 2

▸ Alerts you when your lead is back in the office

▸ Reach out with more personal email

10. SEA OF EMAILS

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CREATE A SYSTEM

▸ 1. Utilize contact web forms

▸ 2. Implement inbox management system

▸ 3. Flag important messages for follow-up

▸ 4. Create automated follow up campaign

QUESTIONS?

INFO@ALLUV.IO