How to Cold Email Any VIP

We’ll begin in a few moments…

Download your free workbook:

ConnectWithInfluence.com/RobbinsI’ll email you 10 bonus email templates this afternoon

How to “Cold Email” Any VIP, Build A Relationship

… and Turn that Relationship into RevenueJohn Corcoran

Presenter

My Mission: Help you to earn more income by building sincere, honest

relationships with people who matter by giving first…

What’s your mission? Who are you passionate about

serving?

Who here HATES going to boring networking events?

Who here HATES

making small talk with sleazy

networkers?

Imagine if you could connect with ANYONE.

Who would it be?

In this presentation, I’m going to show you how you can kick old school networking to the curb…

I’m going to walk you through my system for building relationships

with VIPs who matter…

How I went from a humble middle

class family with no special

connections…

a product of public schools (I didn’t go to any Ivy League

schools)

who flunked kindergarten …

Bill Clinton Barack Obama Elon Musk

To meeting Presidents, leaders and world famous entrepreneurs

appearing on top websites, blogs & podcasts

Speaking at conferences …

Connecting with famous entrepreneurs

Gary Vaynerchuk Noah Kagan Guy Kawasaki

Marie Forleo Dan Pink Andrew Warner

Dan Pink Corbett Barr Andy Drish

Clients:

Turning those relationships into clients & revenues

VIPs:

How I’ve gone from a “nobody” in

an industry

Even hosting my own events with influencers

Entrepreneur’s Retreat - Austin

To today, running two businesses I can manage

from my laptop anywhere with an Internet connection

Even though not too long ago I was working a job I hated

How did I do it?

When I email a VIP, I get responses like this:

On today’s training I’m going to walk you through

how you can do this as well

No matter where in the world you live, and even

if you are just starting out or feel like you have ‘nothing to

offer’…

Does doing this soundexciting to you?

You SHOULD be excited to connect with people who you admire and who inspire you.

Reason to Stay Until the EndYOUR FREE

GIFTA marketing tool I created that

you can use to grow your income.

First I want to share some information on why it is so hard to

connect with Influencers

We are inundated with messages – email, social

media, informational messages

144.8 Billion Emails are sent

every day

11.2 hours: time spent per week reading and responding to email

But here’s the good news…

If you are sincere and honest and open, there are more opportunities

(and tools) for connecting with VIPs than ever before in human history.

AND it’s easier than ever to turn

those relationships into

income

I want to share with you a story…

I was a chubby 13-year-old with little focus ordirection

Flash forward 10 years…

At 20 years old, I was an early employee of DreamWorks, working for Steven Spielberg, Jeffrey Katzenberg &

David Geffen

At 23 years old, I landed my “dream job” as a Writer in the Clinton White

House

I was on the fast track to a career in politics,

becoming a speechwriter for a

Presidential candidate… maybe running for Congress one day

After the White House, I went to work as a speechwriter to

the Governor of California

Things were going great: the Governor got reelected to another 4-

year term.

Working in politics was good to me – I got to meet amazing people.

I had just met a girl and bought my first house.Life was great.

Then one day, it all came crumbling down

A little action movie star by the name of Arnold

Schwarzenegger decided to throw his hat in the Recall Election… and the rest was history.

I was terminated by the Terminator

There was a silver lining: I was able to get a job immediately.

And it worked out with the girl…

We now have two kids.

The experience taught me the

importance of building strong

relationships and a large network

BUILDING STRONG RELATIONSHIPSwith the right people is the #1 thing you can doto be successful in business

“Succeeding in business is all about making connections. It's all about personal contact.

You need to get out and about, meeting people and developing relationships.”

- Sir Richard Branson(Net worth: $4.6 Billion)

So here’s what we’re going to cover today

1. How I Went from “Terminated” to Six Figures2. Examples of Others Making 6-7 Figures a Year by

Connecting with VIPs3. 5-Step Process for Creating “Cold Emails” that Stand Out

From the Crowd4. Screenshots, good & bad examples5. Special Business Mastery offer + Q&A at the end

Agenda

How I went from “Terminated” to Six Figures+ per year…

After I lost my job in the California Recall Election,

I decided to “reboot” and go back to law school

I paid my dues, working for other law

firms.

I was working my butt off,

60+ hour weeks

I was miserable.

I didn’t see my family.I hated it.

The problem was: I was not building a network. I relied on my bosses’ network.

I wasn’t thinking like an entrepreneur.

I decided to apply the relationship-building skills I had honed in politics to

building my network in business.

That’s when everything changed.

I took the leap –to start my

own business.

I opened my doors and all my relationship-building paid off...

My first month, I made over 3X what I made at my previous job.

In under 3 years, I made over $500,000.

Profiled in Forbes and in books

It all happened because I built a network of VIPs

who mattered to my career.

It happened because I know how to email and

connect with VIPs.

Others Making 6-7 FIGURES per year Connecting with VIPs, Influencers & people

who matter

Background: • 15+ years USAF, Army

• No private sector experience• Philosophy major

• Living in Minneapolis• Interested in tech

What did he do? • Used Twitter & email to share

relevant content• Introduced VPs to VPs• Consistent, focused action

• CEO created a new position for Jeremy

• Promoted twice in first 2 months

Headquarters: Minneapolis, MN

• Goal: increase $9,000/month in ad revenue

• Began building relationships with advertisers

• Used humor in emails, handwritten notes

$11,000/moIncrease in

revenue

• Goal: build his reputation as men’s style expert

• Strategy #1: Organizing group “breakfast meetings” to connect with influencers during men’s fashion week

• Strategy #2: Writing about men’s style topics

Landed a meeting with

Ralph Laurenexecutive

Breakfasthelped him

reconnect with friend

Writing helps with building relationships

How to Create Emails that Stand Out from Crowd

Make it Fun

5 Steps:

“Grease the Wheels”

1Brevity is

King

2

3Communicate

How you Will Benefit THEM

4

5Find

Commonalities

Noah Kagan

When I first tried to contact Noah, I did it all wrong

Do you want to see the email that got me the

box of cookies?

• Relevent• Beneficial to Recipient• Familiar

Subject line

Benefit Clearly Articulated

Be Casual, Have Fun

No period

lower case

“your buddy”

Time Commitment is Short

“5-7 mins”

All Questions Pre-Answered

Who = John Corcoran / AoMWhat = 5-7 Min. InterviewWhen = NowWhere = via SkypeWhy = Talk about “failure”

1. “Grease the Wheels”

What if you don’t have any special connections?

• What if you don’t write for big publications?

• What if you don’t write for big publications?

• What if you don’t have a podcast that gets a billion downloads per month?

• What if you don’t write for big publications?

• What if you don’t have a podcast that gets a billion downloads per month?

• What if you don’t have a NY Times bestselling book?

What if you …

What if you …• Were 20 years old

What if you …• Were 20 years old• Still in college

What if you …• Were 20 years old• Still in college• No special connections

What if you …• Were 20 years old• Still in college• No special connections• Only have a “free” blog

What if you …• Are 20 years old• Still in college• No special connections• Only have a “free” blog

Can this strategy still work?

Grease the Wheels

Grease the Wheels

Grease the Wheels

2. Brevity is King

"Justatipofadvice.Neverwriteonbothsidesofthesheetwhenyouaresendingalettertoabusyman."

--JackLondon,1913

Toolong!

3. Communicate How You Will Benefit THEM

12 books on Kindle

“both books are 99 cents”

• An Interview (exposure) for a podcast, article, blog post

• An introduction• A Testimonial• Promote a product or book• A recommendation/resource• HARO

Possible Benefits:

Asheritah wanted to connect with authors

She began creating video book reviews

4. Make It Fun

5. Find Commonalities

Working for the Mayor“Before I was intimidated to reach out to important and influential people and now I know how I can add value… This has helped me so much on obtaining value meeting with VIP’s in town.

I recently met up with a candidate for mayor in my hometown. He was quite impressed by my pre work that I had done on him that he would like me to be on his campaign and go door to door with him. This could be a great long term connection I can build upon.”

-- Jessi Mendoza

Seem simple?

There’s so much we haven’t covered…

We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

We haven’t covered:

1. How to conquer your Mindset, Overcome Fear of Rejection & Lack of Confidence

2. How to maximize Your Productivity 3. How to create Your Conversations Lists4. How to lay the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. How to Create a Followup System8. How to Increase ROI and Optimize

1. Proactive emails2. Introductions3. Testimonials4. Recommend resources5. Make referrals6. Product promotions7. Email marketing

We haven’t covered:

1. Mindset, Overcoming Fear of Rejection & Lack of Confidence

2. Maximizing Your Productivity 3. Creating Your Conversations Lists4. Laying the Groundwork Using Social Media5. How to build relationships face-to-face6. How to Use Email7. Creating a Followup System8. Increasing ROI and Optimizing Your System

Now that I’ve given you my “playbook” on using email… what more do you need?

Check out a recent email I received after this webinar…

sales pitch

I want to ask you an

important question…

Who are you passionate about serving?

When you know your mission and WHO you are passionate about serving, emailing VIPs becomes

easy.

Your income, impact and influence will rise as your network grows.

Bigger network = greater freedom

“Show me your friends and I will show you your future”

Your relationships will determine your future

“The best time to plant a tree was 20 years ago. The second best time is now.”

- Chinese proverb

Do you want to leave your future to chance, or do you want to create the future you deserve?

Connect with InfluencersGrow Your Income, Impact & Influence by Building Relationships with VIPs

If you’d like to go deeper with this training…

Build Your Impact & Income – fast A step-by-step system for building key relationships and leveraging them to create explosive growth in your business.

Your Complete “A to Z” system

Mindset Productivity Conversations Lists

Social Media

Face-to-face Email FollowupSystem

Increase ROI & Optimize

Full details:

ConnectWithInfluence.com/Robbins-signup/

“The course was incredible – it gave me a step-by-step plan I could follow through on.”

- Jeremy Hall, Minneapolis, Minnesota

Special GiftDownload your Conversations List Template here:

ConnectWithInfluence.com/ConversationsList

I’ll email you 10 email templates this afternoon

Gold Level 4-Week Course Community Lifetime access

$45 x 12 mos.

Questions?

ConnectWithInfluence.com/Robbins-signup/

Today’s price is only $2,294 $297 or $397 (Elite)

Closes Friday 11:59pm PST