Upload
heather-r-morgan
View
430
Download
1
Embed Size (px)
DESCRIPTION
Learn how to write a cold email that generates dozens of warm leads, and how to avoid email mistakes that will destroy your outbound sales efforts.
Citation preview
How to 10x Your Traction with Cold Email
Heather R Morgan| @HeatherReyhan|www.salesfolk.com
7+ years of copywriting Former economist
Clients:
Collaborated with Aaron Ross
on sequel to Predictable Revenue
Written cold emails that get
38% response rates
About Heather
How do you write a cold email that
generates dozens of warm leads?
…Versus an email that no one opens?
STEP #1 WHO?
Understand Your Audience
STEP #2: THE PROBLEM
Learn your prospects’ pain points
STEP #3: SOLUTION
Solve their problems
STEP #4 SOCIAL PROOF:
Show your value, don’t tell
STEP #5: CALL TO ACTION
What’s their incentive?
THE PROBLEM:Our inboxes are full of
impersonal sales junk.
THE CONSEQUENCE:We build walls to guard our time
Your goal is to get
past people’s walls.
So how can you get past the wall
and get a warm call?
KNOW YOUR AUDIENCE:
Different Prospects Build
Different Kinds of Walls
OPTION 1: Social Engineering“The Trojan Horse
OPTION 2: Just Knock“Intro Requests”/Permission
OPTION 3: Offer GoldGive them what they desire.
All walls are not the same!
COMBINE & AB TEST
EVERYTHING!
Don’t write bad cold emails like these!….PLEASE!
Example of a Bad Cold Email
Problem #1: SELFISHFocus more on your prospects!
Problem #2: ALL FEATURESTransform features to benefits
Problem #3: TOO SALESY“Taking Pants Off on First Date”
The Email that Got 16 New Customers
The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
The Call to Action
• Incentivize
• Specific time or “When”?
Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| [email protected]