How to Become a Jedi Master of Marketing: The Content Force

Colleen Jones, Principal @leenjones content-science.com

HOW TO BE A JEDI MASTER OF MARKETING Learn the Ways of the Content Force Colleen Jones, Principal @leenjones content-science.com

90% of HP sales come from online content.

Gilbane Conference

Today, your prospects are more likely to encounter an ewok than click on a banner ad.

Why? Mobile + Social = Constant Content Demand

Your Prospects Nurture Themselves into Leads with Content

Businesses invested nearly

$18 billion in content marketing in 2013. - Custom Content Council

Dell, The Coca-Cola Company, Equifax,

IHG, Cerner Corporation and other leading companies are implementing

content strategy for B2B and B2C marketing, service, and support content.

CONTENT IS THE

#1 even over social media, email, and other trends.

- eMarketer

PRIORITY OF CLIENT-SIDE

MARKETERS

80%

anticipate a moderate or aggressive shift in spending toward content marketing as the industry

continues to thrive.

- Custom Content Council

OF MARKETERS

Content investments by B2B + B2C companies now account for

1/3 - Content Marketing Institute

OF MARKETING

BUDGETS

How do you become a Jedi Master?