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http://www.AutomationEdge.org - How To Get Targeted Customers To Find You - Instead Of The Other Way Round - Through Adwords Pay Per Click Advertising
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How The Power of Pay Per Click Marketing Can Explode Your Business’s
EarningsCapture Prospects, Build Relationship
Boost Sales
• Automation Edge is principally involved in:
- Windows Automation - Marketing Automation
• Through Marketing Automation, We help companies :
- Cut cost - Boost productivity - Increase sales
About Automation Edge
AE/WinAutomation Featured In:
WinAutomation Software Trusted By 50,200+ Users
Around The World
Automation Partner
• Setting Up And Maintenance of Campaign Is Time Consuming And Tedious
• Lack Of Mechanism To Measure ROI and Maximize Conversions
• More Time Needed To Work On Things That Matters Most – Follow Up And Covert Prospects
General Problem/Challenges
• Rising Cost Per Click With Rising Keyword Competition
• Low Click Through Rate (CTR)
& Quality Score Due To Unfocused Ad Groups, Keywords and Landing Pages
• Lackluster Conversion Rates
And ROI
Specific Campaign Problem/Challenges
• Drive Targeted, Qualified Traffic To Your Website
• Create Attention & Appeal For Your Offerings
• Convert Prospects To Customers Through Highlights Of Your Competitive Advantages
Objectives
• Obtain “Targeted & Warm” Prospects – Who Are Already Looking For You
• Create Loyal Clients With A Lifetime Value
• Unparalleled Effectiveness, Flexibility, Control & Predictability Compared To Other Advertising Channels
Benefits Of Pay Per Click
Your Customers Are Specifically Searching For YOU!
Google Adwords
- Relevant: Keyword Advertising
- Measurable & Trackable (ROI)
- Allows for testing and tweaking
- Fully control your ad budget
- Easily create and edit your ads
• Fast Roll Out Of Ad – Decide On Ad And Immediately Attract Prospects
• Pay Only Upon Performance
- CPC & CPC – Every Dollar Goes To Bringing Prospect To YOU!
• Measurable and Trackable – CTR, Conversion, Ad Spending, Ad ROI
Benefits Of Pay Per Click
1. Define Campaign Goals
- Specific To Your
Requirements/Directions
- Target Keyword Research &
Competitor Intelligence
- Analyze/Measure Suitability of
PrasannaDevi’s Website/Landing
Pages Relative To Targeted Keywords
Scope of Work
2. Campaign Set Up
- Set Up Relevant Keywords
And It’s Variations/
Permutation Mis-Spellings
- Targeted Keywords Grouping Per
Ad Group
Scope of Work
2. Campaign Set Up
- Writing of Tightly Focused
Keyword-Based Ad Copy
- 2 Ad Variations Per Ad Group
Targeting A Specific Keyword/Phrase
Scope of Work
2. Campaign Set Up
- Replicate For All Ad Groups In
Tight Keyword-Focused Manner
- Design Ad Groups Ad With
Targeted Keywords To Related
Landing Pages – So As To
Increase Ad Relevance &
Google Quality Score
Scope of Work
3. Measure Performance
- Setting Up Of Proprietary Tracking
Scripts And Codes
- Track Keywords Performance
According To Click-Through Rate,
Attention, Interest, Desire Level,
Clicks, Sales, Conversion Rate
(e.g. Sign Up Rate)
Scope of Work
3. Measure Performance
- Split/Taguchi Multivariance/
Orthogonal Testing
- Track Adwords Content Network On
Best Performing Website & Keywords
Level
- Track “Emotional Hot Button” Words
That Get The Clicks/Sales
Scope of Work
3. Measure Performance
- Track Which Hours/Country/Referred
Websites/Searched Keywords Bring
The Most Sales
- Track Variations Adwords Copy
Elements (Headline, Description Line
1,2 and Display URL)
- To Get Most Effective Ad Variation
Scope of Work
4. Optimize Performance
To Optimize and Tweak:
- Ensure Maximum Conversions
- Take Away Underperforming
Keywords, Ads, Phrases & Other
Factors
- Ramp Up Profitable Elements
Scope of Work
4. Optimize Performance
Scope of Work
Workflow At A Glance
- Ensure Maximum ROI
- Eliminate Guesswork And Find Out
What Works and What Doesn’t
- Staying Ahead of Competition By
Spying On Their Campaigns
Significance of Work
- Turn Campaigns Into Profitable
Ones As Quickly As Possible Via
Advanced Tracking
- Minimize Unnecessary Ad Spending
By Adopting A Scientific Advertising
Approach
- Save Precious Cost & Time
Significance of Work
Through Advanced Orthogonal and
AIDA Testing, We Can Track:
That Ad A Produces: 200 Clicks – 2 Sales
And Ad B Produces: Only 100 Clicks But 10 Sales
Winner: Ad B – 10% Conversation Rate
Significance:
Less Actions Needed, Faster Time, Less Cost Spent,
More Profit Earned
Examples
Example:
How Adwords Can Pay For Itself
1. Goal Definition And Campaign Set Up
(14 Days)
2. Measure, Optimization, Management
(Monthly Management)
Work Schedule
Common PPC Mistakes
(aka Fastest Way To Lose Money)
- Not Continually Testing and Tracking
- Dumping All Keywords Into 1 Ad Group
- Irrelevant Keywords In Ad Group
- Poor Landing Page – Not Relevant To Ad
- Writing Only 1 or 2 Ad For Whole Campaign
- Not Using Appropriate Negative Keywords
- Targeting Broad Unfocused Audience
- Leaving Adwords Account On Autopilot
Miscellaneous
Screenshots – KW Tracking - AIDA
Miscellaneous
Screenshots – KW Tracking - AIDA
Miscellaneous
Screenshots – KW Tracking - AIDA
Miscellaneous
Ad Examples
Miscellaneous
Competitor Ad Examples
Miscellaneous
- Experienced Team In Online Marketing &
PPC
- Better Than Risk Free Guarantee:
2 Weeks FREE Trial, If Decide Not To Go
Ahead – Get To Keep Work Done
- Will Not Work With Other Clients Bidding
On The Same Keywords As You (e.g.
Travel Agencies) To Avoid Conflict
Of Interest
Automation Edge’s Advantage
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