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Learn how using good social marketing skills and strategy can support your business goals on Pinterest.This presentation was given at WorkBar Boston on April 6, 2012.
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HOWCAN BE YOUR BUSINESS’SECRET WEAPON
First – it’s your turn
Who are you?
What does Pinterest mean to you?
How do you currently use it?
What do you want to learn about it?
So what is Pinterest exactly?
The One-Liner
Pinterest is a social media platform centered around lifestyle
Pinterest Words To Know
Boards
Pins
Followers
More Pinterest Words To Know
Repin Like
Follow
Comment
How can my business rock Pinterest?
Savvy Pinterest Biz Practice #1
Celebrate your brand’s (and fans’) lifestyle
Savvy Pinterest Biz Practice #2
Engage pinners
What’s the point of doing all that?
Marketing Goals Achieved Via Savvy
Increase brand awareness
Drive Website traffic
Strengthen brand identity
Gather market data
So do I pin *AND* post *AND* tweet?
Facebook to Pinterest
Facebook to Website to Pinterest
Instagram to Pinterest
Tips: Integrating Social Messaging
Any platform: “This week on Pinterest….”
Any platform: RSS feed of Pinterest page
Blog: Embed a pin
Can My Business Use Pinterest To…
…reach goals? …crosspollinate?
Pinterest contests are great way to reach goals and integrate social messaging
And it’s EASY to do on Pinterest…
Have a contest!
Daily Grommet Contest
The Knot Contest
Review
Determine goals of your Pinterest activities
Plan to crosspollinate your social platforms
Remember the emphasis on lifestyle
Apply good social etiquette
More Resources
Articles on Pinterest referral traffic, contests, and copyright:
http://bit.ly/workbarpinterest
Want to learn more?
Email me: lisa@sierratierra.com
Join my Facebook community: www.facebook.com/sierratierramarketing
Subscribe to my social media marketing blog posts: http://feeds.feedburner.com/SierraTierraMarketi
ng Or …. let’s pin together!
www.pinterest.com/rooibosqueen
Photo credits
Beaders: http://www.flickr.com/photos/artrebels/5179176830
Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906
Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Goal: http://www.flickr.com/photos/sierratierra/4839694226 Bee: http://www.flickr.com/photos/motleypixel/2810787703
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