How Pinterest Can Be Your Business' Secret Social Media Weapon

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    06-May-2015

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Learn how using good social marketing skills and strategy can support your business goals on Pinterest.This presentation was given at WorkBar Boston on April 6, 2012.

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  • 1.HOWCAN BE YOUR BUSINESSSECRET WEAPON

2. First its your turn Who are you? What does Pinterest mean to you? How do you currently use it? What do you want to learn about it? 3. So what is Pinterest exactly? 4. The One-LinerPinterest is a social media platform centered around lifestyle 5. Pinterest Words To Know Boards Pins Followers 6. More Pinterest Words To Know Repin Like Comment Follow 7. How can my business rockPinterest? 8. Savvy Pinterest Biz Practice #1Celebrate your brands (and fans) lifestyle 9. Savvy Pinterest Biz Practice #2Engage pinners 10. Whats the point of doing allthat? 11. Marketing Goals Achieved ViaSavvy Increase brand awareness Drive Website traffic Strengthen brand identity Gather market data 12. So do I pin *AND* post *AND*tweet? 13. Facebook to Pinterest 14. Facebook to Website toPinterest 15. Instagram to Pinterest 16. Tips: Integrating SocialMessaging Any platform: This week on Pinterest. Any platform: RSS feed of Pinterest page Blog: Embed a pin 17. Can My Business Use PinterestTo reach goals? crosspollinate? 18. Have a contest!Pinterest contests are great way to reach goalsand integrate social messagingAnd its EASY to do on Pinterest 19. Daily Grommet Contest 20. The Knot Contest 21. Review Determine goals of your Pinterest activities Plan to crosspollinate your social platforms Remember the emphasis on lifestyle Apply good social etiquette 22. More ResourcesArticles on Pinterest referral traffic, contests, andcopyright: http://bit.ly/workbarpinterest 23. Want to learn more? Email me: lisa@sierratierra.com Join my Facebook community: www.facebook.com/sierratierramarketing Subscribe to my social media marketing blogposts: http://feeds.feedburner.com/SierraTierraMarketing Or . lets pin together! www.pinterest.com/rooibosqueen 24. Photo credits Beaders: http://www.flickr.com/photos/artrebels/5179176830 Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906 Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Goal: http://www.flickr.com/photos/sierratierra/4839694226 Bee: http://www.flickr.com/photos/motleypixel/2810787703