How Living Social uses Rypple

making waves with rypple

•  live in more than 616 markets around the world

•  more then 65 million members worldwide, 22 countries on 6 continents

•  67 million vouchers sold to date

•  diverse offerings include daily deals, escapes, families, adventures, takeout & delivery, gourmet, and at home

•  nearly 5,000 employees worldwide

updated April 11, 2012

HR Vision

Create a talent machine to deliver a whimsical

employment experience that attracts and retains the best

and brightest to the LivingSocial ecosystem

HR Design Principles

Ruthlessly Prioritize nice to haves come later

Empower the User provide frameworks and access to best practices

Protect our investments eliminate vulnerabilities, be smart and be responsible while we nurture & grow.

Surprise & Delight create a compelling and differentiated employee experience

Think Global it’s not all about DC

Simple & Approachable HR experience = deal experience

Design with the End in Mind we are going big so we need to build for big . . . . but don’t over engineer!

why rypple?

rypple & our design principles

Ruthlessly Prioritize

Empower the User

Protect our investments

Surprise & Delight

Think Global

Simple & Approachable

Design with the End in Mind

Rypple builds community & engagement

Rypple is accessible & easy to use, reflects

us Rypple does this

through calibration, goals and thanks

Rypple most closely aligns to our look,

feel & culture

Rypple helps us document

performance and provide coaching

Rypple implementation

prioritized to meet our needs

rolling out rypple

How we rolled out Rypple at LivingSocial

STEP 1: Gathering& requesting

Feedback (loops)

STEP 4: system integrations/Rypple 2.0

STEP 2: Giving Feedback (thanks/badges)

STEP 3: Setting objectives

(social goals)

rolling out rypple

Multi-Media approach •  “There is a Rypple in the water. Will you be ready?” •  posters, office TVs, email & intranet campaign

Training •  in-person and recorded •  staggered across the world: US, Canada, Singapore, UK,

Ireland, Netherlands, Middle East, Australia, New Zealand •  created a Rypple support email and available virtually 24/7

There’s a in the water. Will you be ready?

Global Metrics 1604 loops

•  93% self summary completion rate •  4754 peer summaries completed •  98% of eligible employees received peer reviews •  1320 upward summaries completed

performance reviews

USA!

Canada!

Middle East!

UK/Ireland!

Australia/NZ!

performance reviews/loops

Company Value Feedback

•  helps employee understand if/how they are meeting goals and what improvements are needed

•  PRs provide a set time and method to give feedback •  helps determine what employee needs to dial up, dial down, or stop doing •  peer feedback easily integrated

Recognize •  great tool to give immediate feedback about a job well done •  dynamic & empowers the user •  global

Global •  unique loops based on location – cultural adjustment/relevance

performance reviews/loops

HR Value Documentation

•  provides continuous documentation around client interaction •  make adjustments in real time •  provides a way to track performance progress

Calibration •  provides managers with the ability to step back and look at how their org is

rated •  HR Business Partners able to improve strategic talent advice based on

calibration

System •  reflective of our culture •  ease of use = adoption immediate •  look and feel gives credibility to an HR driven system

giving thanks

•  giving thanks/recognition is consistent with our culture and values •  badges values based •  adoption immediate •  buy in from all levels •  build your own badge •  83 badges created by employees •  1374 people thanked using Rypple

•  department specific badging •  sales: achieving performance metrics in salesforce

automatically badges employee in Rypple which has potential monetary rewards

•  execs: specific restricted badges •  program owners: program achievement badges

#hungriest (exec)

#hercules

#strong moves

#go green

giving thanks

the rypple effect - rolling out social goals

Multi-Media approach •  company wide goals announced at All

Hands •  office TVs •  posters •  intranet •  email from the CEO & HR

LivingSocial approach •  employees collaborate on goals with

execs •  transparency for employees •  all objectives work towards company

overall objectives

Training •  trainers deployed to all team meetings •  recorded trainings on intranet •  employees trained in SMART goal

setting

•  915 unique objectives created •  number 1 objective at LivingSocial provide outstanding service to customers

by the numbers

•  2700 employees are using Rypple •  high volume of employees logging into Rypple without automatic notifications •  with notifications turned on (Rypple 2.0) – we anticipate additional spike in

participation •  as Rypple capabilities rolled out to employees the activity has become

increasingly varied •  consistent use of every Rypple capability that has been introduced

LivingSocial’s Rypple 2.0

RedCarpet •  our onboarding system pushes out tasks that engage employees early in

the onboarding process •  badges for new hires will make Rypple a key part of new hire experience

Salesforce •  continued integration with other salesforce products

Performance •  instituting quarterly reviews to encourage ongoing feedback loops •  can give thanks through an email that will automatically post to Rypple •  incorporating Rypple in to our IDP a recipe for success

HRIS system •  direct integration between data in HRIS system and Rypple

Other •  Rypple newsfeed live on our TVs •  turning Rypple notifications on = increased engagement

HR at LivingSocial

implementation prioritized to meet

our needs Traditional HR LivingSocial HR

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