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In this presentation, David Jenyns teaches about Google AdWords and when it is applicable to your business. He explains on how this works and how to use it for your business' online marketing. Want to learn more about internet marketing for your website? Visit http://www.melbourneseoservices.com/seo-report/
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TARGET ADVERTISING Only Pay When It Works.
GOOGLE ADWORDS
• Pay Per Click Advertising
• vs Traditional Pay Per Viewer
WHY ADWORDS ?
• Target people who are ACTIVELY looking for your products
• Only pay when someone RESPONDS to your advertisement
• You pick the search phrases
• Measurable = Manageable.
HOW ADWORDS WORKS ?
• Auction System
• Price You Pay =
• maximum bid x quality score
Relevance Landing Page Click Thru Rate
SETTING UP AN ADWORDS ACCOUNT
• www.Google.com/Adwords
!
• searchmarketing.yahoo.com
ADWORDS MANAGEMENT
• Landing Page Quality
• If you rank well naturally (SEO), you’ll have a good LPQS
• Relevance
• Split testing adverts will increase CTR
• Click Thru Rate
• All things being equal ↑CTR = ↓CPC
WHAT WOULD GOOGLE DO ?
• What’s Google’s Objective?
• To serve the most relevant ads possible, to ensure the user has the best experience.
• How Does This Situation Relate To That?
• Are you helping them achieve their goal ?
• If you were Google, what would you do ?
• Would they penalise this; or would they applaud + reward this?
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