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Markets are moving and unless you know why and how they will move away from you.You can lead, follow or simply get run over. Which will it be?
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How Do Markets Move?
What Is The Market?
Money or People?
Which Influences The Market Most?
Markets Supply & Create Demand
Capital & Knowledge Fuels Production of Goods & ServicesMarket Awareness Fuels Demand
Consumption Fuels CapitalPeople & Businesses Are The Consumers
Market Awareness & Demand Are Driven By Conversations
One to One to 1 Million at the Click of a MouseConsumption Is Influenced By Conversations
What Makes A Market Move?
Markets move when new information enters a market.
Media surrounds us 24/7 both online and off-line.
Media moves markets because it influences behavior, thinking, conversations and actions.
Market Segmentation
D creates innovation a market wants and needs. This segment is likely 5% or less of the entire marketplace.
C takes the information and applies it to solving problems or new solutions. . This segment is likely 15% or less of the entire marketplace.
B migrates to the use of information from those creating use for it . This segment is likely 20% or less of the entire marketplace.
A is aware of the information but they either fail or decide not to act on it. This segment is likely 60% or more of the entire marketplace.
Where Does The Market Get Its Information?
The Market Has Moved On-Line
Conversations Have Moved On-line
Where Do PeopleGo To Find
Information?
What Do They Do When They Find It?
Who Provides ThemWith The Information
They Seek?
What Is The ValueOf Information?
Where Do People Find “Directions”?
Conversations Are Transforming Markets
What Forces Are Driving The Market?
Conversations are Relational.
Advertising & Marketing Methods Are Not.
People Trust People and Not Institutions.
The Web Is FuelingChanges In How Markets
Operate
The Power Of Social Distribution
How Can Business Reach The Market?
If Reached How Can YouPull The Market To You?
Creating ConversationalContent That Is In
Context To Your Market
A Conversation InvolvesListening Then Engaging
What Is A Good Conversation?
An Exchange Which Helps People Find What
They Want and Need
The Market Has Changed!
Mass Media Is No LongerThe “Link” to Your Market.
The web & media are inherently social. If business must have a presence online, then business must have a social element. To not have that is to fore go both logic & opportunity.
Is Your Organization Ready?
You Can Lead, Follow Or Simply Get Run Over!
What Will It Be?
It Is A New Economy
And It Is Up To YouTo Create It!
Thank You
www.socialmediadirection.com jay.deragon@gmail.com david@davidbullock.net
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