@Home / 100 Days Social Media Boot Camp, Los Angeles

WELCOME TO THE @HOME

SOCIAL MEDIA

BOOT CAMP

“We will all be involved in the solution.

Ending chronic and veteran homelessness

will only be possible if

everyone gets involved, including the

nonprofit sector, public and private sectors,

the faith community,

philanthropy, labor and community

members in every region.”

Lisa Colton

Chief Learning Officer

See3 Communications

lisa@see3.com

@See3

Laura Wilson

Associate Director

Kindling Group

laura.wilson@kindlinggroup.org

@KindlingGroup

@LAUnitedWay #100days #athome

We produce and sponsor documentary films that explore critical

social issues, and channels them into powerful tools for community

engagement and change.

@home_campaign — #athome

The film:

http://youtu.be/blgCu6z90Jo

About See3

Since 2006 we've been helping organizations to find and realize their vision for better

online communications. 

Every day we're creating strategies and media that have impact for our clients' goals like

fundraising, advocacy, recruitment, awareness and more.

OUR TEAM OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO

BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.

See3 Core Services

Online Video

Web Design & Development

Online Engagement

Today’s Morning Agenda

• Why Social Media• 5 New Rules of the Game• Creating a Strategy• Using Online Video• Case Study: Invisible People

http://www.slideshare.net/See3/la-home-boot-camp-am

Traditional Mindset: Hub & Spokes

Network Mindset“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

Attention Economy

Be Social

Add Value

Be Real

Strengthen the Network

#1 THIS IS AN ATTENTION ECONOMY

#2: BE SOCIAL!

Talk, tag, photos,

questions, responses

Even when self-promoting, be social!

Focus on your mission and goals, not your institution.

Being Social Means

Being a Good Listener Too.

#3:

ADD

VALUE

Social Capital is the value of connections between and among nodes in social networks.

Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

12:1 ratio of adding value.

SOCIAL CONTENT IS SOCIAL

CAPITAL

What Value Can you Add?

#4: BE REAL

Make it

Personal

Make it

Personal

FIND YOUR VOICE

#5: Move Your Network to

Action

John Fitch’s Steam Engine

John Fitch’s Steam Engine

Why online video?

The

POWER

of

Storytelling

Generate empathy

Telling (true) stories

communicates with people in

a different way than news,

reports, or opinion.

http://www.nytimes.com/projects/2013/invisible-child/

Educate

Change cultural attitudes

Inspire political change

http://youtu.be/7p6LvuwI7GQ

http://www.see3.com/intofocus

Online Video

Online Engagement

More than half of all Internet

content is video.

Every month 4 billion hours

of video are viewed on

YouTube.

Every year more than 350

million videos are shared on

Twitter.

The video train has left the station

But there are barriers …

How do you jump those hurdles?

Keep it simple

http://youtu.be/fW8amMCVAJQ

Make it personal

https://www.youtube.com/user/charitywaterthanks

Little by little…