Headstream Social Media Audit - Summary

Digital & Social Media Audit Market insight, analysis and engagement recommendations

October 2009

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We are in a world of media fragmentation and constantly evolving behaviour. But it’s not about technology.

Image used under Creative Commons license from Anne Helmond, 2009.

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Social media is about conversations

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Listening is the first step to activate our Social Media Strategic Framework

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Social Media Strategic Framework:Reputation Management \ Listen & Engage

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Identifies, informs and inspires

Identify

Discover the volume of conversations around the brand

Track volume, indicative-sentiment and media-mix over time

Identify social networks and key influencers

Benchmark against competitors

Understand the subject of the conversations

Listen to what they’re saying

Provide a platform to engage

Inspires & inform

Business strategy

Marketing strategy

HR communications strategy

New product development

Digital strategy

Social media strategy

Social currency – e.g. brand entertainment, brand utility & co-creation

Brand outposts - blogs & social network profiles & activity

Website strategy

How does it look?

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Listen high level report

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Example deep dive output

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To learn more contact: e: julius.duncan@headstreampr.comt: @juliusduncanm: 07970 407 394