Guerilla Marketing for the Real Estate Investor, Part 1

Guerilla Marketing for Investors, Part 1

THE PR O FESSIO N A L  IN VES TO RS GU ILD   IS A C LU B THAT IS  FO C US ED O N TEAC HIN G ITS MEM BER S HO W TO C REATE LO N G -TER M W EA LTH, PR O TEC T THEI R A SSETS, A N D C REATE PA SS IVE INC O ME, PR IM AR ILY THR O U GH R EA L ES TATE .   W E PROVI DE EDU C ATIO N, R ES O U R C ES, AN D O N E -O N -O N E MEN TO R IN G TO HELP IN V ESTO R S AC HIEV E THEI R GO A LS, W HETHE R THEY A RE A BR AN D N E W IN VE STOR O R A S EA SO N ED PRO FE SS IO N AL .

O U R C LU B’S PHILO SO PHY IS THAT W E SHO U LD N O T DEPEN D O N THE GOVE R N MEN T TO SEC U RE O U R FU TU R E, BU T RATHER   W E SHO U LD DE PEND O N O U R SELV ES.   IN A T IME O F U NC ERTA INTY, W HER E JO B " SEC U R ITY " IS A THI NG O F THE PA ST, I T ' S I MPER ATI VE THAT W E C R EATE O U R O W N SU C C E SS THR O U GH B OTH DI SC IPLIN ED AN D C R EATIV E IN VE STIN G TE C HN IQ U ES.  

Professional Investors GUILD

Guild – An association of artisans who control the practice of their craft in a particular city. Members of a guild would seek to enhance the flow of trade to their self-employed members, and met regularly to share ideas, “secrets” and new technologies regarding their common craft.

P.I.G. Members - Calendar of Events

Saturday, June 29th @ 10:00 a.m.-Q&A Teleconference (All Members)

Tuesday, July 16th @ 7:00 p.m.-Guerilla Marketing, Part 2 (All Members & Guests)

Saturday, July 20th @ 10:00 a.m.-Rehab Walk-thru & Q&A (Gold Members)

Early August (1st-5th) – Time: TBD-Gold Members Mastermind

1. 30-Year Fixed Rates Jump from 3.4% to 3.9%

2. Trulia: Buying Cheaper than Renting until Interest Rates Hit 10.5%.

3. Florida back at #1 for highest foreclosure activity at 1 in every 302 homes.

4. J.P. Morgan Chase Being Sued over Excessive Costs to Foreclose…including BPO’s?

Guerilla Marketing for Investors, Part 1

What is Guerilla Marketing?

1. Marketing is everything you do to promote your business, from the infancy stages of your company to the point that customers are calling you on a regular basis.

-The key words are “everything” & “regular basis”

2. Traditional Marketing requires that you invest money (and usually a lot of it), while the theory of Guerilla Marketing is that you invest your time, energy, & imagination into generating leads.

Relationship Marketing

1. The “Secret Recipe” to Effectively Generating a Steady Stream of Quality Leads at Very Little Cost…

LEAD SOURCES!!Relationship marketing is about generating

multiple leads from a single source, as opposed to single leads from multiple sources.

5 Lead Sources in My Business

1. Real Estate Agents Short Sale & REO Agents

2. Other Investors Most Investors Have a Niche

3. Those Looking for Part Time Income4. Repeat Business/Referrals - Past

Customers5. Real Estate Investment Club

Other Potential Lead Sources

1. Full-time Drivers UPS/USPS/FedEx/Pizza Delivery

2. Financial Distress Pawn Shops, Check Cashing, Liquor Stores

3. Attorneys Foreclosure, Probate, Divorce, Bankruptcy

4. Real Estate Business Professionals Title Companies, Home Inspectors, Realtors, Termite,

Surveyors, Contractors/Handyman, Mortgage Brokers, HOA managers, etc.

BREAK OUTSESSION 

Building Strategic Relationships

1. Very Similar to a Dating Relationship What you’re looking for is a “Shy Yes”

Direct Response Marketing Profit potential for ALL – craft your

message to include a win/win scenario. Social Media – Facebook, Twitter,

LinkedIn, etc. Good ‘ol Fashioned Networking

Capitalize on Established Relationships

1. Don’t Miss Out on the Benefits of Marriage Those who have done business with your are

more likely to do business with you again and/or refer your services.

Provide Stellar Service & Create Raving Fans! Even Great Marketing Can’t Overcome Poor Product or

Service2. Don’t Neglect Your “A” Connections

Strengthen a strength, sharpen your saw

“How to Win Friends & Influence People”

~Dale Carnegie

“Influence – The Psychology of

Persuasion” ~Robert Cialdini

Two “Must-Reads” on Relationship Marketing

Silver Membership Level

1. Monthly P.I.G. Meeting with Lesson & Networking

2. Private Online Access to Meeting Audio & Power Point Presentations

3. Monthly Q&A Session Tele-Conference

4. Free Listing on Our “Vendors” Page & Access to Hard Money Lenders, etc.

5. Post 1 Property Per Month to P.I.G. Website

6. Access to Real Estate Course Library

7. Wholesale & JV Opportunity, Priority Level 2

8. Unlimited Deal Review

$17.00 per month + One-Time $25 Initiation Fee

Gold Membership Level

1. Monthly Rehab Walk-Thru Question & Answer

2. Quarterly Business Mastermind Session

3. Post UNLIMITED Properties to the P.I.G. Website

4. Wholesale & JV Opportunity, Priority

Level 1

$37.00 per month + One-

Time $25 Initiation Fee

FREE Bonuses if you Sign-up TONIGHT!

1. Real Estate Wholesaling Course ($299 Value)

2. Millionaire Conversations Audio CD– Rehab Success with Heather Seitz ($29 Value)

3. Quick Start to Quick Cash (2 CD Set) ($49 Value)

4. Professional Investors Guild T-Shirt ($15 Value)

5. Portico Wealth Training Bag ($15 Value)

$407 VALUE – All for Free When You Join Tonight!

Referral Bonus

1. Refer a Friend, Family Member or Co-Worker to P.I.G., and if they become a member, you get 2 months FREE membership.

2. Wholesale a deal TO me, or purchase a wholesale deal FROM me, and get ONE YEAR FREE.

3. Joint Venture on a Rehab Deal with me, and get ONE YEAR FREE!