Green packaging wherehouse management

All About The Packaging

Eka Darmadi Lim

3094802

packaging has developed well

beyond its original function as

merely a means of product

protection

Source: Journal: The Power of Packaging

a key marketing role in developing

on shelf appeal, providing product

information and establishing brand

image and awareness.

Source: Journal: The Power of Packaging

Packaging is the “Container” for a

product, including Design, Color,

Shape, Labeling, and material used.

Source: Arens,1996

Packaging is crucial, given that it is

the first thing that the public sees

before making the final decision to

buy

Source: Vidales Giovannetti, 1995

Source: Journal: The Power of Packaging

Physical Protection

Barrier Protection

Marketing

Reducing Thief

Convenience

Information

Source: Journal: The Power of Packaging

Source: Journal: The Power of Packaging

Physical Protection

Compression

Temperature

Shock, Vibration Protection

Source: Journal: The Power of Packaging

Barrier Protection

Water

Dust

Gas

Source: Journal: The Power of Packaging

Convenience

Handling the product

Display

Open and close the package

Source: Journal: The Power of Packaging

Information

Product Label

Contain of the package

Product Information

Source: Journal: The Power of Packaging

-Shock

-Drop

-Dust

-Temperature

Scheme How to Store Goods …

(Warehouse)

-Liquid

Source: Journal: The Power of Packaging

-Shock

-Drop

-Dust

-Temperature

Scheme How to Transport Goods …

-Liquid

Source: Journal: The Power of Packaging

Fragile

No Hand

Hock !!

Kept away

Form Water

This Way Up Centre of Gravity

Kept away

Form Sunlight

Don’t Clap

Source: Journal: The Power of Packaging

Primary Packaging

Secondary Packaging

Tertiary Packaging

Source: Journal: The Power of Packaging

Primary Packaging …

“the material that first envelops the product and holds it”

Example: Plastic, Laminated Tubes,

Source: Journal: The Power of Packaging

Secondary Packaging …

“outside the primary packaging, perhaps used to

group primary packages together.”

Example: Boxes, Shrink warp, Cartons

Source: Journal: The Power of Packaging

Tertiary Packaging …

“is used for bulk handling, warehouse storage and transport shipping”

Example: Barrel, Bulk Container

Source: Journal: The Power of Packaging

Tertiary Packaging …

“is used for bulk handling, warehouse storage and transport shipping”

Source: Journal: The Power of Packaging

Protect the product

Promote the product

Convenience

Identification

Value added product

From Loose to Packed “Fruit”

From Loose to Packed “Milk”

Rail

•Cost Effective solution

Truck

•Flexible in Routing & Time Schedule

Water

•Low Cost shipping

Source: Journal: The Power of Packaging

Pipeline

•Only for “Gas”

Air

•High Cost transportation

Internet

•Digital Data distribution

Source: Journal: The Power of Packaging

Source: Journal: The Power of Packaging

Protect the Product

Attractive

Green packaging

Durability & Low Cost

Good Shape & Design

Source: Journal: The Power of Packaging

Safety product

Easy to storage

Easy distribution

Helps in advertising

Make the product popular

In Company side …

Source: Journal: The Power of Packaging

Protect the product

Easy to storage

Easy Information

The exclusive sense

Convenience

In Customer side …