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All About The Packaging
Eka Darmadi Lim
3094802
packaging has developed well
beyond its original function as
merely a means of product
protection
Source: Journal: The Power of Packaging
a key marketing role in developing
on shelf appeal, providing product
information and establishing brand
image and awareness.
Source: Journal: The Power of Packaging
Packaging is the “Container” for a
product, including Design, Color,
Shape, Labeling, and material used.
Source: Arens,1996
Packaging is crucial, given that it is
the first thing that the public sees
before making the final decision to
buy
Source: Vidales Giovannetti, 1995
Source: Journal: The Power of Packaging
Physical Protection
Barrier Protection
Marketing
Reducing Thief
Convenience
Information
Source: Journal: The Power of Packaging
Source: Journal: The Power of Packaging
Physical Protection
Compression
Temperature
Shock, Vibration Protection
Source: Journal: The Power of Packaging
Barrier Protection
Water
Dust
Gas
Source: Journal: The Power of Packaging
Convenience
Handling the product
Display
Open and close the package
Source: Journal: The Power of Packaging
Information
Product Label
Contain of the package
Product Information
Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Store Goods …
(Warehouse)
-Liquid
Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Transport Goods …
-Liquid
Source: Journal: The Power of Packaging
Fragile
No Hand
Hock !!
Kept away
Form Water
This Way Up Centre of Gravity
Kept away
Form Sunlight
Don’t Clap
Source: Journal: The Power of Packaging
Primary Packaging
Secondary Packaging
Tertiary Packaging
Source: Journal: The Power of Packaging
Primary Packaging …
“the material that first envelops the product and holds it”
Example: Plastic, Laminated Tubes,
Source: Journal: The Power of Packaging
Secondary Packaging …
“outside the primary packaging, perhaps used to
group primary packages together.”
Example: Boxes, Shrink warp, Cartons
Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”
Example: Barrel, Bulk Container
Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”
Source: Journal: The Power of Packaging
Protect the product
Promote the product
Convenience
Identification
Value added product
From Loose to Packed “Fruit”
From Loose to Packed “Milk”
Rail
•Cost Effective solution
Truck
•Flexible in Routing & Time Schedule
Water
•Low Cost shipping
Source: Journal: The Power of Packaging
Pipeline
•Only for “Gas”
Air
•High Cost transportation
Internet
•Digital Data distribution
Source: Journal: The Power of Packaging
Source: Journal: The Power of Packaging
Protect the Product
Attractive
Green packaging
Durability & Low Cost
Good Shape & Design
Source: Journal: The Power of Packaging
Safety product
Easy to storage
Easy distribution
Helps in advertising
Make the product popular
In Company side …
Source: Journal: The Power of Packaging
Protect the product
Easy to storage
Easy Information
The exclusive sense
Convenience
In Customer side …
