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Got Bias?@joegerstandt
joegerstandt.comjoe.gerstandt@gmail.com
linkedin.com/in/joegerstandt
youtube.com/joegerstandt
twitter.com/joegerstandt
slideshare.net/joeg
402.740.7081
good person
This is a good
person.
good person bad person
This is a good
person.
bad person
It requires no hatred or fear
to assign meaning to (or
judge) the things that we
see, we do it automatically.
The problem is that we
forget, do not realize, or
deny that this even
happens.
Bias is…
A tendency or
inclination
that results in
judgment
without
question.
• mental shortcut
• automatic association
automatic associations without:
• awareness
• intention
• control
These often conflict with our
conscious attitudes,
behaviors, and intentions.
What is Unconscious Bias?
What
does
a
pilot
look
like?
Less than 15% of American men
are over six foot tall, yet almost
60% of corporate CEOs are over
six foot tall. Less than 4% of
American men are over six foot,
two inches tall, yet more than
36% of corporate CEOs are over
six foot, two inches tall.
Timothy A. Judge, Ph.D., University of Florida, and Daniel M.
Cable, Ph.D., University of North Carolina
What about…
What about…
accent?
What about…
accent?
Boaz Keysar, Shiri Lev-Ari, Univ. of
Chicago and Tel Aviv Univ
What about…
accent?
Boaz Keysar, Shiri Lev-Ari, Univ. of
Chicago and Tel Aviv Univ
weight?
@joegerstandt
What about…
accent?
Boaz Keysar, Shiri Lev-Ari, Univ. of
Chicago and Tel Aviv Univ
weight?
Bowling Green University
What about…
accent?
Boaz Keysar, Shiri Lev-Ari, Univ. of
Chicago and Tel Aviv Univ
weight?
Bowling Green University
Yale Rudd Center for Food Policy &
Obesity
What about…
accent?
Boaz Keysar, Shiri Lev-Ari, Univ. of
Chicago and Tel Aviv Univ
weight?
Bowling Green University
Yale Rudd Center for Food Policy &
Obesity
race?
Written in Black & White Exploring Confirmation Bias in Racialized Perceptions of Writing Skills
Deliberately inserted 22 different
errors, 7 of which were minor
spelling/grammar errors, 6 of which
were substantive technical writing
errors, 5 of which were errors in fact,
and 4 of which were errors in the
analysis of the facts in the Discussion
and Conclusion sections.
While all of the partners received the
same memo, half the partners received
a memo that stated the associate was
African American while the other half
received a memo that stated the
associate was Caucasian.
60 partners
23 women/37 men
21 racial
minorities
22 law firms
Written in Black & White Exploring Confirmation Bias in Racialized Perceptions of Writing Skills
60 partners
23 women/37 men
21 racial
minorities
22 law firms
Caucasian Thomas
grammatical 2.9/7
technical 4.1/6
factual 3.2/5
edits 11
Written in Black & White Exploring Confirmation Bias in Racialized Perceptions of Writing Skills
60 partners
23 women/37 men
21 racial
minorities
22 law firms
Caucasian Thomas
grammatical 2.9/7
technical 4.1/6
factual 3.2/5
edits 11
African American Thomas
grammatical 5.8/7
technical 4.9/6
factual 3.9/5
edits 29
Written in Black & White Exploring Confirmation Bias in Racialized Perceptions of Writing Skills
60 partners
23 women/37 men
21 racial
minorities
22 law firms
Caucasian Thomas
grammatical 2.9/7
technical 4.1/6
factual 3.2/5
edits 11
African American Thomas
grammatical 5.8/7
technical 4.9/6
factual 3.9/5
edits 29
amygdala:
processing
and memory of
emotional
reactions,
especially fear
anterior
cingulate cortex:
autonomic
functions, rational
functions
(decision-making,
empathy, reaction
to reward,
emotion, etc.)
System
One
Thinking
“Fast
Brain”
System
One
Thinking
“Fast
Brain”
automatic, incredibly fast, with
little or no effort and no sense
of voluntary control:
• detect that one object is more
distant than another
• orient to the source of a sound
• complete the phrase “bread
and…”
• detect hostility in a voice
• answer 2+2=?
• drive a car on an empty road
• automatic responses
Fast. Efficient.
Not terribly accurate.
pre-frontal
neocortex:
perceptual
awareness,
thought,
language, and
consciousness
System
Two
Thinking
“Slow
Brain”
System
Two
Thinking
“Slow
Brain”
allocates attention to the
effortful mental activities that
demand it…concentration,
effort, intention are involved:
• look for a woman with white
hair
• monitor the appropriateness of
your own behavior
• fill out a tax form
• answer 97+23+19=?
• park in a narrow space
• intentional responses
Slow. Inefficient. Very accurate.
System
Two
Thinking
“Slow
Brain”
System
One
Thinking
“Fast
Brain”
You are not responsible
for your first thought.
But you are responsible
for your second thought
and your first
action…that is where
your power lies.
Do stuff.
1.Own it.
2.Look for it.
3.Challenge it.
4.Change your
associations.
social network analysis
From time to time people
discuss important matters with
other people. Looking back over
the past six months, who are the
people with whom you
discussed matters important to
you?
social network analysis
Consider the people you
communicate with in order to get
your work done. Of all the
people you have communicated
with during the last six months,
who has been the most
important for getting your work
done?
social network analysis
Consider an important project or
initiative that you are involved in.
Consider the people who would
be influential for getting it
approved or obtaining the
resources you need. Who would
you talk to, to get the support
you need?
social network analysis
Who do you socialize with?
(spending time with people after
work hours, visiting one another
at home, going to social events,
out for meals and so on) Over
the last 6 months, who are the
main people with whom you
have socialized informally?
Using data from actual auditions for 8
orchestras over the period when
screens were introduced, auditions with
screens substantially increased the
probability that women were advanced
(within the orchestra) and that women
were hired. These results parallel those
found in many studies of the impact of
blind review of journal article
submissions.Caffrey, M. (1997, May 12). Blind auditions help women. Princeton Weekly
Bulletin. Based on Goldin, C & Rouse, C. (2000). Orchestrating impartiality:
The impact of “blind” auditions on female musicians. American Economic
Review, 90, 715–741.
Everyday Bias | Howard Ross
Thinking Fast and Slow | Daniel
Kahneman
The Social Animal | Elliot Aronson
Social Cognition | Ziva Kunda
The Hidden Brain | Shankar Vedantam
Incognito | David Eagleman
Subliminal | Leonard Mlodinow
The Invisible Gorilla | Chabris & Simons
The Halo Effect | Phil Rosenzweig
joegerstandt.comlinkedin.com/in/joegerstandt
youtube.com/joegerstandt
joe.gerstandt@gmail.com
twitter.com/joegerstandt
slideshare.net/joeg
402.740.7081
Thank you!
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