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Google Analytics Fundamentals
Martijn van Vreeden - @martijnvv - mail@martijnvanvreeden.nl
Content
1. The Google Analytics platform2. The Google Analytics datamodel 3. Google Analytics reports4. Structure Google Analytics account
The Google Analytics platform
4 components of Google Analytics platform
Collection
Processing
Configuration
Reports
4 components of Google Analytics platform
Collection
Processing
Configuration
Reports
Collection starts with a code snippet
The code is implement on all pages
On each “hit” data is being sent to Google Analytics
Configuration and Processing
Processing makes sure that the information collected with the codesnippet is being send to your reports.
Collection
Processing
Configuration
Reports
Configuration and Processing
With the configuration we can filter data, change timezones and manage other configurations to ensure the correct data is shown in our reports.
Collection
Processing
Configuration
Reports
Reports
In the reports we can find the collected that has been processed and configured for reporting and analysis.
Collection
Processing
Configuration
Reports
Quiz question!
1.How many components does Google Analytics have?
A.2B.3C.4
Quiz question!
2. In which component can we setup filters?A.CollectionB.ConfigurationC.Reports
“More info?
Check out this video
Google Analytics datamodel
Datamodel Google Analytics
User Session Interaction
These are the three level that form the basis of the Google Analytics datamodel.
How does this work?
We have an unique user. We recognize the user, because he uses an unique browser to visit our website.
How does this work?
The user goes to our website on three different moments.
How does this work?
During each session the user visits multiple pages (interactions).
How does this work?
Quiz question!
3. Can Google Analytics recognize if you are visiting the website for the first time, or that you are a returning visitor?A.YesB.No
Quiz Question!
4. Which of the following activities are “hits” or interactions in Google Analytics?A.Transactions, pageviewsB.Downloads, visitsC.Events, Reservations
Reports in Google Analytics
Metrics and dimensions
Metrics and dimensions
Metrics and dimensions
Mulitple dimensions are also possible!
Quiz Question!
5. Can you show multiple metrics for 1 dimension in your Google Analytics report?A.YesB.No
Quiz question!
6. The number of unique pageviews are a...A.DimensionB.Metric
Resources
Article▷Hits, sessions, metrics and di
mensions. How it all fitsVideo▷Key metrics and dimensions e
xplained
Structure of Google Analytics account
The hierarchy
Account
View
Profile Profile
View View
How does this hierarchy work?
Each company has an accountAccount
Profile
View
Each activity or platform has a profile
Each part of the platform has a view
What views should you at least have?
▷Unfiltered view (with all possible data)
Only the “real” data:▷Test view (this is where you test changes to your configuration)
▷Masterview (this is where you run your reports and analysis from)
Quiz question!
7. If you have two companies to run Google Analytics for, what is the minimum amount of views you should create?A.2B.6C.8
Quiz question!
8. Where do you create an overview of the mobile data for your responsive platform in Google Analytics?A.AccountB.ProfileC.View
Resources
Articles▷Example account structures▷Use hidden settings to make
GA even better▷5 considerations when structu
ring your accounts
Quiz results
The quiz results!Question 1: CQuestion 2: BQuestion 3: AQuestion 4: AQuestion 5: AQuestion 6: BQuestion 7: BQuestion 8: C
“Bonusround!
Name as many of the great minds in thinking mode that
you have seen on the previous slides
Here’s who you have met :)
Chimpansee G. W. Bush Fernando Alonso
Jon Stewart John Lennon Barack Obama
Martin Luther King
Mark Rutte
Bonus resources
A few additional resources▷ Fundamentals course (GA basics)▷ GA IQ (certification)▷ Tag Manager Fundamentals (GTM)▷ Google Analytics Blog (new features)▷ MeasureCamp Amsterdam (announced
soon!)▷ Google Analytics help center▷ Google Analytics Youtube channel▷ Google Analytics developers▷ Google Analytics demo account▷ Google Analytics solutions gallery
… and some great articles1. Tools and Tips for Debugging Google Analytics Lik
e a Pro2. Google Analytics: Using New ‘Enhanced Ecommer
ce’3. ABC’s of Google Analytics4. 3 Tools to Ensure Your Analytics Implementation Is
Running Smoothly5. 7 Google Analytics Dashboards for Small Business
Owners6. 11 Google Analytics Metrics Bloggers Should Track7. Google Analytics Set-up Checklist for Ecommerce8. 5 Ways To Use Google Analytics for Your UX Resea
rch9. The Complete Digital Analytics Ecosystem: How To
Win Big10.Simplify your Google Analytics Reporting with Add
-ons for Google Sheets11.7 Things to Consider for Google Analytics Friendly
Website Development12.Measuring Intent With Google Analytics
Want to learn more?Contact me:
mail@martijnvanvreeden.nl06-18315165@martijnvv
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