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www.meetsamir.com
Twitter @MEETSAMIR
www.meetsamir.com
Twitter @MEETSAMIR
Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
www.meetsamir.com
Twitter @MEETSAMIR
Presenter Bio: Samir
Patel Managed $1B+ in Advertising Spend across
Search, Social, Retargeting and Mobile Ads.
Founded SearchForce took company to
profitability with Fortune 500 clients. Pioneer in
applying Wall Street Quantitative Finance Trading
Techniques to Online Marketing.
Top US Advertisers as Clients:
Progressive, Experian, AT&T, Scottrade, Priceline,
eBay, Oracle and Salesforce.com.
MBA, Brand Marketing from Cornell’s Johnson
Graduate School of Business.
www.meetsamir.com
Twitter @MEETSAMIR
GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNSwww.meetsamir.com
(fill out contact form)
@MeetSamir
Connect
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Twitter @MEETSAMIR
Please watch recorded
LiveStream video as well to
get more context around the
presentation
Samir Patel
LiveStream
Speaker Bio
www.meetsamir.com
Twitter @MEETSAMIR
You might have to move in
with your Mom
www.meetsamir.com
Twitter @MEETSAMIR
The Problem: Data and
Controls
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Twitter @MEETSAMIR
The Channel Explosion:
importance up, effectiveness
downLots of Data across Channels
(Adwords), Facebook
Ads, Twitter, Linkedin, Pinterest, Analytics
(Omniture), Mobile Ads, Marketing Systems
(Marketo), Landing page optimization (Optimizely)
but lack of Actionable Intelligence for Advertisers.
Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
that is expensive and difficult to hire.
www.meetsamir.com
Twitter @MEETSAMIR
Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
www.meetsamir.com
Twitter @MEETSAMIR
Five Pillars of Adwords
Optimization
Account Structure
Keywords
Ad Copy
Landing Pages
Google Analytics
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Core Concepts
Relevance
Quality Score
Bounce Rate
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Account Structure Pillar
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Keywords Pillar
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Keywords Pillar
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Keywords Pillar
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Keywords Pillar
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Keyword Pillar
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Landing Page Pillar
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Core Concept : Bounce
Rate
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Ad Copy Pillar
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Google Analytics Pillar
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Core Concept :
Relevance
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Core Concept :
Relevance
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Core Concept :
Relevance
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Core Concept : Quality
Score
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Core Concept : Quality
Score
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Core Concept : Quality
Score
www.meetsamir.com
Twitter @MEETSAMIR
Future of Marketing
Management:
TrueNorth™ Cognitive Systems
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Twitter @MEETSAMIR
Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation Systems.
Automated Actions
Accelerate Growth
Increase Profits or Lower cost
www.meetsamir.com
Twitter @MEETSAMIR
Simple and Actionable
Intelligence
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