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Google Adwords

Distribution

Hacks with

Samir Patel @

500Startups

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Presenter Bio: Samir

Patel Managed $1B+ in Advertising Spend across

Search, Social, Retargeting and Mobile Ads.

Founded SearchForce took company to

profitability with Fortune 500 clients. Pioneer in

applying Wall Street Quantitative Finance Trading

Techniques to Online Marketing.

Top US Advertisers as Clients:

Progressive, Experian, AT&T, Scottrade, Priceline,

eBay, Oracle and Salesforce.com.

MBA, Brand Marketing from Cornell’s Johnson

Graduate School of Business.

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GET A FREE AUDIT OF YOUR

MARKETING CAMPAIGNSwww.meetsamir.com

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@MeetSamir

Connect

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Please watch recorded

LiveStream video as well to

get more context around the

presentation

Samir Patel

LiveStream

Speaker Bio

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You might have to move in

with your Mom

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The Problem: Data and

Controls

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The Channel Explosion:

importance up, effectiveness

downLots of Data across Channels

(Adwords), Facebook

Ads, Twitter, Linkedin, Pinterest, Analytics

(Omniture), Mobile Ads, Marketing Systems

(Marketo), Landing page optimization (Optimizely)

but lack of Actionable Intelligence for Advertisers.

Strategic: Most CMO’s lack ‘Growth Expertise’

and know-how because of invisibility of inventory

and growth drivers.

Tactical: Campaign Optimization super

complicated and clients need highly analytical staff

that is expensive and difficult to hire.

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Why are performance ads so

complex to manage?

Hundreds of Best Practices

Data continuously changes

Intense Competition

Success metrics change

Variety of new ways you can advertise

and complexity in optimizing each

(mobile, retargeting, video etc)

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Five Pillars of Adwords

Optimization

Account Structure

Keywords

Ad Copy

Landing Pages

Google Analytics

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Core Concepts

Relevance

Quality Score

Bounce Rate

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Account Structure Pillar

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Keywords Pillar

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Keywords Pillar

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Keywords Pillar

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Keywords Pillar

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Keyword Pillar

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Landing Page Pillar

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Core Concept : Bounce

Rate

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Ad Copy Pillar

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Google Analytics Pillar

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Core Concept :

Relevance

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Core Concept :

Relevance

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Core Concept :

Relevance

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Core Concept : Quality

Score

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Core Concept : Quality

Score

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Core Concept : Quality

Score

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Future of Marketing

Management:

TrueNorth™ Cognitive Systems

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Solution: Driverless

Marketing

TrueNorth™ maximize ROI from

Digital Channels and Marketing

Automation Systems.

Automated Actions

Accelerate Growth

Increase Profits or Lower cost

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Simple and Actionable

Intelligence